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Home Content HubIndustry News

Industry News

Affiliate Marketing News, Done Right — First, Fast, Unfiltered.

From trends to tactics, get the insights that drive performance — straight to your inbox weekly.

By Affiverse

ChatGPT Just Turned On Pay-Per-Click. Why SaaS Affiliate Programs Should Pay Attention!

OpenAI switched on cost-per-click advertising inside ChatGPT last week, a move first reported by Digiday. Advertisers can now bid between $3 and $5 per click through a self-serve ads manager... Read More

Article

• April 28, 2026

By Affiverse

IAB Australia’s 2026 Report Confirms What Most Brands Already Know: Affiliate Works

According to the IAB Australia 2026 Affiliate and Partnership Marketing State of the Nation Report, which was released on April 21 at the annual Affiliate and Partnership Marketing Summit in... Read More

Article

• April 27, 2026

By Rishi Lakhani

Instagram Relaunches Creator Affiliate Commerce. The Shop the Look Mess is the Harder Problem.

Instagram returned to creator affiliate commerce in late March 2026, more than three years after it shut down the native program that had been its previous attempt at the category.... Read More

Article

• April 23, 2026

By Rishi Lakhani

The 2026 Facebook Reach Checklist for Affiliates

Facebook's rules for organic reach changed again this year, but nothing dramatic was announced. The platform has been quietly tightening the signals it has talked about for years, and the... Read More

Article

• April 22, 2026

By Rishi Lakhani

eBay Joins Meta’s Facebook Affiliate Beta. The Marketplace Angle Changes the Math

eBay confirmed in March that it is a beta partner for Facebook Affiliate Partnerships, Meta's new native commerce program that lets creators tag products directly inside Facebook posts and Reels... Read More

Article

• April 21, 2026

By Rishi Lakhani

MAC turned its shop staff into TikTok affiliates. Day one on TikTok broke records.

MAC Cosmetics launched on TikTok Shop UK on 2 April and posted the highest day one sales of any beauty brand debut in the platform's UK category history. Inside the... Read More

Article

• April 20, 2026

By Rishi Lakhani

Should Affiliates Buy Likes on Social Media? Here’s What The Articles Promoting It Won’t Tell You

A piece circulating this week argues that buying Instagram likes is a mainstream growth tactic, that “the line between paid and organic has disappeared,” and that creators using like-purchase services... Read More

Article

• April 17, 2026

By Rishi Lakhani

Metro hit 4 Million TikTok Followers. Should Affiliate Publishers Follow?

Alex Goldsmith joined Metro in March 2023. On her first day, the publication had 8,006 TikTok followers and one channel. By April 2026, Metro has over 4 million followers across... Read More

Article

• April 16, 2026

By Affiverse

PartnerStack Joins AppDirect in a Move That Could Reshape B2B Affiliate Distribution

PartnerStack, has confirmed it is joining AppDirect, the subscription commerce and marketplace platform that serves more than 1,000 technology providers, 14,000 technology advisors, and 16 million subscribers. The announcement, published... Read More

Article

• April 15, 2026

By Rishi Lakhani

Should Affiliates Trust Google’s AI Ad Tools?

Google had a strong 2024. Revenue exceeded $400 billion for the first time, ad revenue in the fourth quarter hit $82.28 billion, up 13.5% year on year, and YouTube brought... Read More

Article

• April 15, 2026

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