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By Affiverse
AI-Driven Shopping Surge: Why Affiliate Programs Need to Prepare for 30 Percent Growth by 2027
Bold predictions of structural shifts in digital commerce as AI search, social platforms and creator channels converge to expand consumer spending beyond historical patterns –  have been released recently by... Read More
Article
• December 9, 2025
By Affiverse
Adobe’s $1.9 Billion Semrush Acquisition: What It Means for Affiliate Marketing’s Data Future
Adobe's announcement today – of their acquisition of Semrush for $1.9 billion signals a fundamental shift in how enterprise platforms approach brand visibility, and affiliate marketers need to understand the... Read More
Article
• November 19, 2025
By Rishi Lakhani
The AI Traffic Lie: Why ChatGPT E-Commerce Referrals Are Failing to Live Up to the Hype
A landmark study of 973 e-commerce sites reveals the uncomfortable truth about LLM traffic that agencies don't want you to hear The AI marketing pitch has become impossible to ignore.... Read More
Article
• October 30, 2025
By Affiverse
The Partnership Playbook: What This Season Taught Us
After eleven episodes dissecting partnership dynamics from every conceivable angle, this season finale doesn't just recap – it crystallises the precise tactical moves separating forgettable affiliate relationships from decade-spanning strategic... Listen Now
Podcast
• October 9, 2025
By Rishi Lakhani
The ChatGPT Phenomenon: Key ChatGPT Stats Revealed for 2025
ChatGPT launched as a “research preview” in late 2022. Less than three years later, in July 2025, it has shattered all records for technology adoption. The platform now boasts over... Read More
Article
• September 17, 2025
By Affiverse
The Nielsen Annual Marketing Report 2025 – what affiliate marketers can learn
Nielsen's 2025 Marketing Report: Key Insights for Performance Marketers and What It Means for the Affiliate Industry The marketing landscape in 2025 has proven to be as dynamic as predicted,... Read More
Article
• August 23, 2025
By Affiverse
Traffic, Tools & Trust: How Everflow is Powering the New Affiliate Era
This week, Lee-Ann explores the evolution of affiliate marketing technology with Sam Darawish, CEO and Co-Founder of Everflow. The conversation reveals why tracking beyond the initial conversion is crucial for... Listen Now
Podcast
• June 26, 2025
By Rishi Lakhani
UK Data Act Creates Game-Changing Cookie Exemption for Affiliate Marketing
The Data (Use and Access) Act 2025 introduces potentially revolutionary changes to affiliate tracking – but only for those who adapt their approach The UK's Data (Use and Access) Act... Read More
Article
• June 23, 2025
By Rishi Lakhani
US Sales Through Affiliate Hit $113B as Investment Jumps 49%
US affiliate marketing drove a record $113 billion in ecommerce sales in 2024, according to a study from the US-based Performance Marketing Association. The report revealed that advertisers invested $13.63... Read More
Article
• June 19, 2025
By Rishi Lakhani
UK Affiliate Marketing Reaches Record £1.7 Billion Investment, Driving £2.2 Million Revenue Per Hour
The UK affiliate marketing industry has achieved unprecedented growth, with brands investing £1.7 billion into the sector in 2024, according to the comprehensive “State of the Affiliate Nation 2025” report... Read More
Article
• May 13, 2025
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Article
Rakuten and impact.com Announce Strategic Alliance
Two of performance marketing's most recognisable affiliate network names have confirmed a formal partnership that could reshape how advertisers build and scale affiliate programs globally today. Rakuten International and impact.com...
Podcast
Diversify or Disappear: How Publishers Win in 2026
What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at? Jorge Barbosa of wecantrack, joins Lee-Ann to talk about what...
Article
ChatGPT Kills Instant Checkout: What It Means for Affiliate Programs
OpenAI has quietly pulled the plug on Instant Checkout inside ChatGPT. The feature, launched just five months ago with Etsy, Shopify, and Walmart among its launch partners, never gained meaningful...
Affiverse Partner
Article
Can Affiliate Drive Both Visibility and Conversion? bonprix Shows How
In digital marketing, visibility and performance have traditionally been treated as separate objectives. Premium placements are often associated with brand awareness, while performance channels are expected to drive measurable conversions....
Article
PartnerStack Joins AppDirect in a Move That Could Reshape B2B Affiliate Distribution
PartnerStack, has confirmed it is joining AppDirect, the subscription commerce and marketplace platform that serves more than 1,000 technology providers, 14,000 technology advisors, and 16 million subscribers. The announcement, published...
Affiverse Partner
Webinar
The Webinar That Changes Everything We Thought We Knew About Affiliate Marketing
Why Affiliate Partnerships Will Drive LLMS Last Thursday, we hosted what might be the most important conversation in affiliate marketing this year. And if you missed it live, you need...
Article
Meta Launches Facebook Affiliate Partnerships: What It Means for Your Program
Facebook has never made it easy for affiliates. For years, creators on the platform had to direct audiences to a link in bio, a pinned comment, or a third-party storefront...
Article
What Is Query Fan-Out in Google’s AI Search
Bottom Line Up Front: Google's AI Mode uses “query fan-out” to break single searches into multiple sub-queries behind the scenes, fundamentally changing how affiliate marketers need to approach content strategy....
Article
Lee-Ann Johnstone Named One of 20 Industry Icons in Performance Marketing Awards’ 20th Anniversary
Konverj.io agency founder – Lee-Ann Johnstone has this week, been named one of 20 Industry Icons by the Performance Marketing Awards, as part of a special recognition program marking the...
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