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Industry News

Breaking news, expert analysis, and the latest industry shifts curated and written by our editorial team to keep you informed on what truly matters in affiliate and performance marketing.
By Rishi Lakhani
The Boston Consulting Group Matrix: A Strategic Framework for Affiliate Marketers
With limited time and resources, affiliate marketers must make calculated choices about where to focus their efforts—whether they’re managing a portfolio of niche sites or multiple content sections within a... Read More
Article
• April 18, 2025
By Affiverse
10 ways of becoming an affiliate without a blog
Beyond the Blog: 10 Ingenious Ways to Succeed as an Affiliate Marketer Without Writing a Single Post The affiliate marketing world has a well-worn path: start a blog, build traffic,... Read More
Article
• April 18, 2025
By Simon Theakston
Why social platforms could be next in the financial influencer crackdown
In South Africa, the Financial Sector Conduct Authority (FSCA) has just issued a stern warning to influencers who promote financial products online. The clampdown includes new guidelines that force creators... Read More
Article
• April 18, 2025
By Simon Theakston
Marketers under pressure: How recession fears are shaping campaign strategy in 2025
Ask anyone in the industry and they’ll tell you – 2025 has started with a nervous energy. Budgets are tighter. Targets are tougher. And the demand to prove marketing value... Read More
Article
• April 17, 2025
By Simon Theakston
Temu and Shein cut digital ad spend as shipping costs rise
Two of China’s biggest e-commerce players, Temu and Shein, have significantly reduced their digital ad spending this month, with performance marketers reporting noticeable drops in ad placements across major platforms.... Read More
Article
• April 17, 2025
By Simon Theakston
India to Scrap Digital Ad Tax: What It Means for Affiliate Networks and Global Advertisers
India is preparing to ditch its controversial digital services tax, known as the Equalisation Levy, in a move designed to ease trade tensions with the United States and encourage global... Read More
Article
• April 16, 2025
By Simon Theakston
Brave Bison Acquires The Fifth Group: What It Means for the Future of Influencer Marketing
Brave Bison has acquired The Fifth Group — News UK’s influencer marketing agency — in a deal worth £7.6 million. The move signals another step in the consolidation of the... Read More
Article
• April 16, 2025
By Rishi Lakhani
Google’s ccTLD Consolidation Poses Challenges for SEO Tools and Regional Performance Tracking
Google has announced a significant change to its domain structure, with plans to redirect all country code top-level domains (ccTLDs) to google.com over the coming months. This consolidation, while streamlining... Read More
Article
• April 15, 2025
By Rishi Lakhani
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks... Read More
Article
• April 15, 2025
By Simon Theakston
TikTok Launches SME Council to Help Small Businesses Tap into Digital Power
TikTok has launched a new UK-based council aimed at supporting small and medium-sized businesses (SMEs), giving them a direct line into the platform’s leadership — and a chance to shape... Read More
Article
• April 15, 2025
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Affiverse Partner
Podcast
How Big Affiliate Programs Keep Growing!
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how...
Affiverse Partner
Article
IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners
Landing pages, traffic sources, and maximum profit Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The...
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The Ultimate Guide to Telegram Engagement Tools
As Telegram solidifies its position as a premier platform for digital community building, the ecosystem of tools supporting channel and group management continues to expand. With over 800 million monthly...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....