Words: Jim Nichols, Founder of Exclamation Marketing About a year ago, I did a podcast where I was asked to share the best strategies to grow a partnership business. The
While affiliate marketing continues to grow, unfortunately the opportunity to weed out traffic and fraud remains a persistent challenge for businesses and affiliate managers alike. We’ve partnered with Anura this
Affiliate marketing is no longer confined to local or national boundaries. With the rise of globalisation and improved digital connectivity, affiliate marketing campaigns are reaching audiences worldwide. This expansion offers
Affiliate marketing is integral to retail’s digital strategy, providing unique insights into the customer journey. This thought leadership piece explores how affiliate marketing helps retailers understand and optimize the customer
With almost 20 years of experience in the online gaming industry, Katy Stafford is a seasoned marketing professional specializing in new player acquisition, predominantly within affiliation. Katy has previously managed
The demise of third-party cookies marks a significant shift in online advertising, emphasizing the need for brands to pivot towards more contextual and privacy-centric strategies. If you’re wondering how to
We are thrilled to announce that our very own founder, Lee-Ann Johnstone, has been honoured with the prestigious Performance Marketing Personality of the Year award by Haymarket Media Group’s Performance
As affiliate marketing grows more and more important for Advertisers to leverage their consumer reach, traffic fraud poses a constant threat when trying to scale. Recent stats predict that sometimes
This month, Lisa Riolo writes for us. In addition to her role as Co-Founder and Executive Advisor at impact.com Lisa offers leadership development services through her consulting business. You can
Words: Jim Nichols, Founder of Exclamation Marketing The rise of retail media networks (RMNs) has been incredibly fast and large. From basically nothing a few years ago, these retailer-led media
In affiliate marketing, success can hinge on the smallest details such as the tools and technology that you choose to use to gain a competitive traffic advantage. Having a strong
Jim Nichols, Founder of Exclamation Marketing Solutions, outlines why we need to think beyond traffic in affiliate marketing. Jim is an experienced SaaS CMO with extensive international experience, based in
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