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Interviews

Conversations with industry pioneers, innovators, and decision-makers driving change, featuring insights from partners.
By Affiverse
Affiliate Spotlight: How About Bingo , The future is bright!
Wayne Howe is best known as one of the original staff members who worked at bingo brand WhichBingo  and has been involved in iGaming for quite some time. WhichBingo was... Read More
Article
• December 8, 2020
By Affiverse
Affiliate Spotlight: Winners.net – All bookmakers in one place
Winners.net is an affiliate site that compares the most popular betting sites on the web. They look at a variety of factors including bonuses and available markets to ensure players... Read More
Article
• December 3, 2020
By Affiverse
Affiliate Spotlight: How Casinoer.com has solved casino filtering
It feels as though the online iGaming environment welcomes a new casino to its collection every day, and so it comes as no surprise to find that players are now... Read More
Article
• December 1, 2020
By Affiverse
Affiliate Spotlight: Eskil Kvarnström summarizes the year at Leadstar Media
2020 has been different in so many ways, for reasons that can’t have escaped anyone at this point. Many industries have taken a hit because of widespread lockdowns, travel bans... Read More
Article
• November 30, 2020
By Affiverse
Affiliate Spotlight: Zigmas Pekarskas, SmartCasinoGuide
In today’s Affiliate Spotlight, we catch up Zigmas Perkarskas – Founder of SmartCasinoGuide.com. Last month, we spoke to Zigmas about his other project – SmartBettingGuide.com. Zigmas discusses some of the... Read More
Article
• October 23, 2020
By Affiverse
Affiliate Spotlight: Kingbet Media, Doing the right things, right.
In 2020 marketing trends are evolving faster than ever before. Technology is changing as a well and at a breathtaking pace! The iGaming industry is no exception. Given the fact... Read More
Article
• October 20, 2020
By Affiverse
Affiliate Spotlight: David Archer, WhichBookie.co.uk
Today we speak to David Archer of WhichBookie.co.uk. Recently, David brought on Southampton FC legend Matthew Le Tissier as an ambassador for the website.  In addition to the high-profile partnership, WhichBookie is also working on... Read More
Article
• September 30, 2020
By Affiverse
Affiliate Spotlight: Will Edwards, Betify
In this edition of Affiliate Spotlight, we speak to Will Edwards – Owner of Betify. Betify is a new tool which allows operators to create UKGC-compliant ads, before passing these on for their affiliates to... Read More
Article
• September 29, 2020
By Affiverse
Affiliate Spotlight: Jens Bøg Hokka, casinopenge.dk
In today’s Affiliate Spotlight, we speak to Jens Bøg Hokka of casinopenge.dk. Jens started this casino comparison site two decades ago.  Jens discusses the opportunities he saw in the Danish... Read More
Article
• September 22, 2020
By Affiverse
Affiliate Spotlight: What’s next for sports betting affiliates?
When the COVID-19 pandemic brought major events to a standstill, sports betting affiliates were presented with an unprecedented set of problems that forced them to rethink their approach.  Ahead of... Read More
Article
• September 8, 2020
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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