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Interviews

Conversations with industry pioneers, innovators, and decision-makers driving change, featuring insights from partners.
By Affiverse
Affiliate Spotlight: How About Bingo , The future is bright!
Wayne Howe is best known as one of the original staff members who worked at bingo brand WhichBingo  and has been involved in iGaming for quite some time. WhichBingo was... Read More
Article
• December 8, 2020
By Affiverse
Affiliate Spotlight: Winners.net – All bookmakers in one place
Winners.net is an affiliate site that compares the most popular betting sites on the web. They look at a variety of factors including bonuses and available markets to ensure players... Read More
Article
• December 3, 2020
By Affiverse
Affiliate Spotlight: How Casinoer.com has solved casino filtering
It feels as though the online iGaming environment welcomes a new casino to its collection every day, and so it comes as no surprise to find that players are now... Read More
Article
• December 1, 2020
By Affiverse
Affiliate Spotlight: Eskil Kvarnström summarizes the year at Leadstar Media
2020 has been different in so many ways, for reasons that can’t have escaped anyone at this point. Many industries have taken a hit because of widespread lockdowns, travel bans... Read More
Article
• November 30, 2020
By Affiverse
Affiliate Spotlight: Zigmas Pekarskas, SmartCasinoGuide
In today’s Affiliate Spotlight, we catch up Zigmas Perkarskas – Founder of SmartCasinoGuide.com. Last month, we spoke to Zigmas about his other project – SmartBettingGuide.com. Zigmas discusses some of the... Read More
Article
• October 23, 2020
By Affiverse
Affiliate Spotlight: Kingbet Media, Doing the right things, right.
In 2020 marketing trends are evolving faster than ever before. Technology is changing as a well and at a breathtaking pace! The iGaming industry is no exception. Given the fact... Read More
Article
• October 20, 2020
By Affiverse
Affiliate Spotlight: David Archer, WhichBookie.co.uk
Today we speak to David Archer of WhichBookie.co.uk. Recently, David brought on Southampton FC legend Matthew Le Tissier as an ambassador for the website.  In addition to the high-profile partnership, WhichBookie is also working on... Read More
Article
• September 30, 2020
By Affiverse
Affiliate Spotlight: Will Edwards, Betify
In this edition of Affiliate Spotlight, we speak to Will Edwards – Owner of Betify. Betify is a new tool which allows operators to create UKGC-compliant ads, before passing these on for their affiliates to... Read More
Article
• September 29, 2020
By Affiverse
Affiliate Spotlight: Jens Bøg Hokka, casinopenge.dk
In today’s Affiliate Spotlight, we speak to Jens Bøg Hokka of casinopenge.dk. Jens started this casino comparison site two decades ago.  Jens discusses the opportunities he saw in the Danish... Read More
Article
• September 22, 2020
By Affiverse
Affiliate Spotlight: What’s next for sports betting affiliates?
When the COVID-19 pandemic brought major events to a standstill, sports betting affiliates were presented with an unprecedented set of problems that forced them to rethink their approach.  Ahead of... Read More
Article
• September 8, 2020
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
World Cup 2026 marketing funnel with search, creators, streaming, retail and fan engagement.
Article
World Cup 2026 Marketing Turns Soccer Discovery Into a Digital Funnel
World Cup 2026 marketing will not stop at the final whistle. Fans will search for rules, watch clips, follow creators, open streaming platforms, buy local merchandise and discover clubs long...
Podcast
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,...
Cloudflare Radar graphic showing bot traffic testing affiliate attribution.
Article
Cloudflare Bot Data Raises New Questions for Affiliate Attribution
Cloudflare Radar data shows that automated traffic now accounts for a major share of web page requests, adding pressure to how marketers read traffic quality, attribution, and conversion data. The...
Meta AI search and Instagram live shopping graphic with Facebook, Instagram and Meta logos.
Article
Meta Expands AI Search and Live Commerce Tools Across Facebook and Instagram
Meta has introduced new AI search tools for Facebook and expanded its live commerce ad products across Facebook and Instagram, giving brands, creators and affiliates more ways to connect discovery...
UK under-16 social media ban graphic showing restricted social media logos and advertising impact.
Article
UK Under-16 Social Media Ban Raises New Questions for Advertisers and Affiliates
The UK government confirmed on 15 June 2026 that it plans to ban under-16s from accessing social media platforms, a move that could reshape youth-focused advertising, creator partnerships, social commerce,...
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