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Interviews

Conversations with industry pioneers, innovators, and decision-makers driving change, featuring insights from partners.
By Affiverse
Breakthroughs in iGaming Affiliate Channel Optimization
The iGaming industry is one of the most competitive sectors in affiliate marketing, and staying ahead requires leveraging intelligent data and technology. In a recent webinar, Lee-Ann Johnstone, founder of... Watch Now
Webinar
• August 22, 2024
57:30
By Affiverse
Unlocking Potential: The Impact of Removing Cashflow Friction in Affiliate Marketing
In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris... Listen Now
Podcast
• August 22, 2024
By Affiverse
ELEVATE 2024 | 5 Minutes With RS Data Tech
Get set for our exciting event this September as the Affiverse ELEVATE Summit lights up London with its highly anticipated in-person event!  Featuring a powerhouse lineup of influential companies, this... Read More
Article
• August 6, 2024
By Affiverse
Email Marketing Unleashed: Driving Growth with Precision and Personalization
In a recent webinar, Affiverse Founder Lee-Ann Johnstone sat down with David Pickard, CEO of Phonexa UK, to discuss the evolving landscape of email marketing.  Email marketing is experiencing a... Watch Now
Webinar
• July 31, 2024
53:35
By Affiverse
Interview with Bojoko’s Christoffer Ødegården
The UK online casino market is fiercely competitive, and no-deposit offers are one key way to attract British players. Navigating this landscape requires a deep understanding of the opportunities and... Read More
Article
• July 29, 2024
By Affiverse
ELEVATE 2024 | 5 Minutes With Everflow
This September, the Affiverse ELEVATE Summit is set to light up London with this highly anticipated in-person event. Joining the lineup are several influential companies dedicated to propelling SME brands... Read More
Article
• July 25, 2024
By Affiverse
Maximizing Your Conference Experience: Essential Pre-Conference Tips for Webmasters and Affiliates
Attending industry conferences can be a game-changer for webmasters and affiliates. It provides unparalleled opportunities for networking, learning, and growth. However, the sheer scale of these events can be overwhelming,... Read More
Article
• July 10, 2024
By Affiverse
Unmasking Affiliate Fraud: Protecting Your Program and Eliminating Fake Sales
Recently, Affiverse CEO Lee-Ann Johnstone sat down for a webinar with 31-year internet veteran and Ad Fraud expert, Rich Kahn, CEO and Co-founder of  Anura.io Affiliate marketing can be an... Watch Now
Webinar
• July 4, 2024
1:03:59
By Affiverse
ELEVATE 2024 | 5 Minutes With Phonexa
This year, the Affiverse ELEVATE Summit is taking place in London, as an in-person event. Coming along for the ride are a number of prominent businesses that are invested in... Read More
Article
• July 3, 2024
By Affiverse
Affiliate Fraud Unmasked: Katy Stafford Shares Strategies and Insights
With almost 20 years of experience in the online gaming industry, Katy Stafford is a seasoned marketing professional specializing in new player acquisition, predominantly within affiliation. Katy has previously managed... Read More
Article
• June 24, 2024
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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