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By Affiverse
The Three Questions Podcast: Mindway AI
In our second Responsible Gambling Week 2019-themed podcast, Lee-Ann Johnstone meets up with Mindway AI founder Kim Mouridsen. Kim is a Neuroscience professor at Aarhus University in Denmark. He created... Listen Now
Podcast
• November 11, 2019
By Affiverse
Is Twitter still worth using for iGaming affiliates?
Twitter is a popular marketing channel for iGaming affiliates. For a start, it's a cost-effective way to reach a big audience in little time. It also allows for interaction with... Read More
Article
• November 8, 2019
By Affiverse
Google’s BERT update: what it means for iGaming affiliates
Google recently rolled out ‘BERT’ in the US, which was its most important search engine update for a long time. The primary aim of this feature is to give users... Read More
Article
• November 7, 2019
By Affiverse
iGaming content and Facebook News
In a bid to improve the credibility of information shared on its website, Facebook recently introduced a new feature in the US: ‘Facebook News’. If this rolls out elsewhere, there... Read More
Article
• November 5, 2019
By Affiverse
Instagram announces sponsored posts “Aren’t a bad thing”
With influencer marketing becoming more attractive as source of audience acquisition and organic engagement we look at some of the recent updates on instagram offering new guidelines on how you can... Read More
Article
• November 4, 2019
By Affiverse
Veteran marketer Doug Scott named as Twitch CMO
Zynga's former marketing head as its chief, Doug Scott has been snapped up by Twitch, where he replaces former chief marketer Kate Jhaveri, ending the Amazon gaming platform's three-month stretch without a lead marketer. While being... Read More
Article
• October 22, 2019
By Affiverse
Zheng Zhang on the evolvement of the digital advertising landscape
Following the Digital Marketing Forum (DMF) at Olympia London two weeks ago, we welcomed some of the brightest and most respected names in the industry to delve into a variety... Read More
Article
• October 8, 2019
By Affiverse
Better Collective bags their own shares in Mindway AI
Better Collective, the affiliate marketing giant has acquired 19.99 per cent of the shares in gambling intelligence software solutions provider, Mindway AI for a total amount of DKK4m (£471,688/€535,718/$592,728). The deal... Read More
Article
• September 24, 2019
By Affiverse
Better Collective confirms investment into Mindway AI
Better Collective has acquired 19,99% of the shares in Mindway AI, who specialises in innovative and advanced software solutions for the identification of at-risk gambling and problem gambling behaviour. The... Read More
Article
• September 20, 2019
By Affiverse
DMF Session Preview: Slot Streamers and Video Content
With one week to go until our Digital Marketing Forum (DMF), our agenda is built around ensuring your digital marketing questions are answered by our panels of experts. At the event,... Read More
Article
• September 10, 2019
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Marketing
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
World Cup 2026 marketing funnel with search, creators, streaming, retail and fan engagement.
Article
World Cup 2026 Marketing Turns Soccer Discovery Into a Digital Funnel
World Cup 2026 marketing will not stop at the final whistle. Fans will search for rules, watch clips, follow creators, open streaming platforms, buy local merchandise and discover clubs long...
Podcast
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,...
Cloudflare Radar graphic showing bot traffic testing affiliate attribution.
Article
Cloudflare Bot Data Raises New Questions for Affiliate Attribution
Cloudflare Radar data shows that automated traffic now accounts for a major share of web page requests, adding pressure to how marketers read traffic quality, attribution, and conversion data. The...
Meta AI search and Instagram live shopping graphic with Facebook, Instagram and Meta logos.
Article
Meta Expands AI Search and Live Commerce Tools Across Facebook and Instagram
Meta has introduced new AI search tools for Facebook and expanded its live commerce ad products across Facebook and Instagram, giving brands, creators and affiliates more ways to connect discovery...
UK under-16 social media ban graphic showing restricted social media logos and advertising impact.
Article
UK Under-16 Social Media Ban Raises New Questions for Advertisers and Affiliates
The UK government confirmed on 15 June 2026 that it plans to ban under-16s from accessing social media platforms, a move that could reshape youth-focused advertising, creator partnerships, social commerce,...
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