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By Affiverse
Jade Diamond Casino added to Facebook Instant Gaming platform
Operator and Game provider, Design Works Gaming, has secured its place on the Facebook Instant Gaming platform, with the launch of its latest social casino, Jade Diamond Casino. The new... Read More
Article
• September 9, 2019
By Affiverse
How Facebook’s Libra can transform affiliate marketing strategies
Following its launch earlier this year, Facebook’s new Libra currency is expected to alter the way that affiliate marketing occurs on the social media platform. Whilst Facebook has been resistant... Read More
Article
• August 26, 2019
By Affiverse
Study shows under-16’s dominate esports gambling Twitter engagement
Operators, regulators and technology companies have been urged to act after a study has discovered that nearly 50% of worldwide social media users who engage with esports betting posts on... Read More
Article
• August 20, 2019
By Affiverse
Twitter capitalises on video content with new six-second bit unit
In a new move which will see the social media platform attempt to capitalise on the current trends in video advertising, Twitter is planning to roll out a new six-second... Read More
Article
• August 20, 2019
By Affiverse
Video: What makes a great affiliate strategy? From #iGBLive
At last month’s #iGBLive in Amsterdam, Affiverse joined forces with PartnerMatrix to provide an affiliate program workshop held in the exhibition hall of the RAI. Both companies respective CEO’s covered... Read More
Article
• August 1, 2019
By Affiverse
ASA couples up with Love Island stars to deliver social media checklist
The Advertising Standards Authority (ASA) has coupled up with ITV’s Love Island to develop a new social media ‘survival kit’ based around promotional posts and paid content.  Stars from the... Read More
Article
• July 25, 2019
By Affiverse
Facebook rolls out ‘Give Your Game Everything’ campaign
Facebook has rolled out a new ‘Give Your Game Everything’ campaign ahead of the Tokyo 2020 Olympics which seeks to support brands looking to prepare for their marketing activation during... Read More
Article
• July 25, 2019
By Affiverse
Instagram ‘like’ removal could alter influencer marketing strategies
Instagram recently confirmed that it would be carrying out a number of trial updates to the app – and has since announced that its test of hiding ‘likes’ on posts... Read More
Article
• July 22, 2019
By Affiverse
Facebook updates policy on targeted ads
In a move that will see an improvement to the transparency behind targeted content online, Facebook has introduced a number of updates to its suite of ad tools, offering Facebook... Read More
Article
• July 15, 2019
By Affiverse
Video Content : File Formats – what you need to know.
I'm a believer. I never was, but since I've started to create small chunks of video content in recent months to engage audiences about our services, I'm starting to see... Read More
Article
• June 6, 2019
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
World Cup 2026 marketing funnel with search, creators, streaming, retail and fan engagement.
Article
World Cup 2026 Marketing Turns Soccer Discovery Into a Digital Funnel
World Cup 2026 marketing will not stop at the final whistle. Fans will search for rules, watch clips, follow creators, open streaming platforms, buy local merchandise and discover clubs long...
Podcast
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,...
Cloudflare Radar graphic showing bot traffic testing affiliate attribution.
Article
Cloudflare Bot Data Raises New Questions for Affiliate Attribution
Cloudflare Radar data shows that automated traffic now accounts for a major share of web page requests, adding pressure to how marketers read traffic quality, attribution, and conversion data. The...
Meta AI search and Instagram live shopping graphic with Facebook, Instagram and Meta logos.
Article
Meta Expands AI Search and Live Commerce Tools Across Facebook and Instagram
Meta has introduced new AI search tools for Facebook and expanded its live commerce ad products across Facebook and Instagram, giving brands, creators and affiliates more ways to connect discovery...
UK under-16 social media ban graphic showing restricted social media logos and advertising impact.
Article
UK Under-16 Social Media Ban Raises New Questions for Advertisers and Affiliates
The UK government confirmed on 15 June 2026 that it plans to ban under-16s from accessing social media platforms, a move that could reshape youth-focused advertising, creator partnerships, social commerce,...
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