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Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Affiverse
The importance of using earned media to improve your SEO
The media landscape has changed a lot over the years, and phrases like ‘earned media’ or ‘paid Media’ often get thrown around a lot. These terms tend to refer to... Read More
Article
• June 5, 2019
By Affiverse
Time for more advertisements as average time on Instagram goes up
Reports from eMarketer have confirmed that the amount of time people will spend on Facebook this year will remain unchanged from last year at 38-minutes. However, reports have indicated that... Read More
Article
• May 31, 2019
By Affiverse
Vie.gg Snack Week 3: Teams and Influencers – Finding your Niche
For the third entry to our Vie.gg snack series, the company has given us the run down on the most effective ways to actively engage with eSports players.  We’ve already gone through... Read More
Article
• May 21, 2019
By Affiverse
Instagram Engagement – 4 Key things for social engagement
Following on from this week's Instagram story, we look at the 4 key things Instagram can teach you about social media. As one of the biggest and popular social media... Read More
Article
• May 21, 2019
By Affiverse
Instagram makes personalised Stories content available via Explore
Instagram is set to make it much easier for affiliates to promote their brands and products after announcing that Instagram Stories will now be made available on the app’s Explore... Read More
Article
• May 20, 2019
By Affiverse
Instagram News: Shoppable, what does it really mean for affiliates?
Influencer marketing has become one of the most talked about digital mediums in the course of the past year. It’s by far becoming one of the most popular ways of... Read More
Article
• May 17, 2019
By Affiverse
Mark Harper, Covers.com – The SEO battle facing the US market
At the recent Betting on Sports America event held in New Jersey, we caught up with the General Manager of Covers.com, Mark Harper. We posed the question “what are the... Read More
Article
• May 15, 2019
By Affiverse
FashionTV Gaming Group launches in the Asian market
FashionTV Gaming Group has bolstered its global portfolio by announcing it would be entering the Asian market for the first time, which will see the operator launch a new B2B... Read More
Article
• May 15, 2019
By Affiverse
What’s next for influencer marketing and how can affiliates use it effectively?
In the iGaming space, there has been lots of chat about influencer marketing – but there aren’t as many iGaming affiliates making use of this marketing technique in comparison to... Read More
Article
• May 9, 2019
By Affiverse
Alexander Rehnborg: Utilising SEO to enhance Sites de Apostas
Better Collective has been recognised as the Best In-House Team at the inaugural SEMrush Nordic Awards for its development between its in-house Organic Performance and Digital Intelligence teams in relation... Read More
Article
• May 9, 2019
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
World Cup 2026 marketing funnel with search, creators, streaming, retail and fan engagement.
Article
World Cup 2026 Marketing Turns Soccer Discovery Into a Digital Funnel
World Cup 2026 marketing will not stop at the final whistle. Fans will search for rules, watch clips, follow creators, open streaming platforms, buy local merchandise and discover clubs long...
Podcast
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,...
Cloudflare Radar graphic showing bot traffic testing affiliate attribution.
Article
Cloudflare Bot Data Raises New Questions for Affiliate Attribution
Cloudflare Radar data shows that automated traffic now accounts for a major share of web page requests, adding pressure to how marketers read traffic quality, attribution, and conversion data. The...
Meta AI search and Instagram live shopping graphic with Facebook, Instagram and Meta logos.
Article
Meta Expands AI Search and Live Commerce Tools Across Facebook and Instagram
Meta has introduced new AI search tools for Facebook and expanded its live commerce ad products across Facebook and Instagram, giving brands, creators and affiliates more ways to connect discovery...
UK under-16 social media ban graphic showing restricted social media logos and advertising impact.
Article
UK Under-16 Social Media Ban Raises New Questions for Advertisers and Affiliates
The UK government confirmed on 15 June 2026 that it plans to ban under-16s from accessing social media platforms, a move that could reshape youth-focused advertising, creator partnerships, social commerce,...
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