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Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Affiverse
Why privacy and safety must be brand priorities for affiliates
So far, we have discussed in great detail how affiliates and marketing managers can use some of the biggest trends of 2021 to drive their programs forward and take things... Read More
Article
• January 28, 2021
By Affiverse
AI guidelines published by Veikkaus
Finnish gambling operator Veikkaus has published new guidelines concerning its use of artificial intelligence. The brand, which has a monopoly over the Finnish markets, has published these AI guidelines for... Read More
Article
• January 25, 2021
By Affiverse
The new Facebook Pages Experience – How it will affect your business page
The new Facebook Pages Experience feature is being rolled out, and brands and affiliate managers need to be aware of how this is going to change their operations on this... Read More
Article
• January 22, 2021
By Affiverse
Pragmatic Play introduces tool for increasing user engagement
iGaming supplier Pragmatic Play has introduced a new tool which is designed to increase engagement among users. This feature will allow players to replay their wins and share the exciting... Read More
Article
• January 11, 2021
By Affiverse
Clubhouse – all about this new exciting social channel
New social media platforms can be rare, but there is always the chance that an interesting new one will emerge into the digital space. Clubhouse is precisely that. For the... Read More
Article
• January 6, 2021
By Affiverse
Better Collective Group increases ownership of Mindway AI
The Better Collective Group has acquired 90% of the shares of Mindway AI. The latter company specialises in software solutions that uses artificial intelligence and neuroscience to help identify and... Read More
Article
• January 4, 2021
By Affiverse
Affiverse accepted into Forbes Agency Council
Forbes Agency Council is an Invitation-only Community for Executives in Public Relations, Digital Media + Strategy, Creative, and Advertising Agencies. Lee-Ann Johnstone, founder of Affiverse, a fast-growing affiliate marketing agency... Read More
Article
• January 4, 2021
By Affiverse
Google Discover: How does it affect your content strategy?
Google Discover is by no means a new feature, but it is one that is being used by more and more affiliates and brands to improve their content strategy and... Read More
Article
• December 30, 2020
By Affiverse
TikTok stops multi-level marketing: How will affiliates drive traffic in 2021?
Social channels have been one of the main sources of traffic for many affiliates around the world for quite some time now. It doesn’t matter if you are an iGaming... Read More
Article
• December 30, 2020
By Affiverse
What impact will Apple’s new iOS14 affect Facebook ad campaigns for affiliates?
New iOS updates always bring a slew of changes that need to be made to various channels so too big an impact won’t be felt. While affiliate channels might not... Read More
Article
• December 23, 2020
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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