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Affiliate Marketing Guides

Everything you need to know about Affiliate marketing, from starting out as an affiliate to running your own program. Stay ahead with the latest trends, strategies, and insights from the #1 source for affiliate marketing information worldwide, featuring expert analysis and insights from partners.

Essential Guides:

By Rishi Lakhani
Google Discover Pivots to YouTube and X: What the Shift Away from Publishers Means for Affiliates
Google Discover is undergoing a fundamental transformation that should alarm any affiliate marketer still relying on it as a traffic source. New research from Marfeel reveals the platform is rapidly... Read More
Article
• January 19, 2026
By Rishi Lakhani
Five Channels Affiliates Should Pay Attention to in 2026
The affiliate marketing industry is approaching a $20 billion global valuation in 2026, but the channel barely resembles what it was even two years ago. Consumer attention has fragmented across... Read More
Article
• January 19, 2026
By Rishi Lakhani
Partnerize Expands VantagePoint to Publishers, Promises Payment for Zero-Click Influence
Following its October launch of VantagePoint for advertisers at PI LIVE London, Partnerize has unveiled VantagePoint for Publishers at Affiliate Summit West, positioning itself as the first platform to offer... Read More
Article
• January 14, 2026
By Rishi Lakhani
How to Leverage FAQ Content in the Age of AI Search and Zero-Click Results
Updated for 2026 The strategic value of FAQ content has transformed dramatically since traditional SEO dominated digital marketing. In 2021, FAQ pages primarily aimed at capturing “position zero” featured snippets.... Read More
Article
• January 13, 2026
By Rishi Lakhani
How to Use Curated Content as an Affiliate Marketer 
Content Curation for Affiliate Marketers: How to Build Authority Without Creating Everything From Scratch The most successful affiliate marketers aren't the ones who publish the most original content. They're the... Read More
Article
• January 12, 2026
By Affiverse
FTC Issues First Warning Letters Under Consumer Review Rule: What Affiliate Managers Need to Know
The Federal Trade Commission has issued warning letters to ten companies for potential violations of its Consumer Review Rule, marking the agency's first enforcement actions since the regulation took effect... Read More
Article
• January 7, 2026
By Affiverse
10 Affiliate Trends Reshaping Affiliate Marketing in 2026
The affiliate marketing industry is approaching a $20 billion global valuation in 2026, but the channel barely resembles what it was even two years ago. AI-powered platforms, creator-led commerce, and... Read More
Article
• January 2, 2026
By Rishi Lakhani
What Affiliates Promoting EdTech Should Know for 2026 and Beyond
The Learning Management System has been the backbone of corporate training for two decades. Now, according to new industry research, fewer than half of learning professionals believe it will retain... Read More
Article
• December 30, 2025
By Rishi Lakhani
How to Review AI Tools: A Framework for Affiliates Promoting in the AI Boom
The AI tool landscape has exploded. With the generative AI market projected to grow from $40 billion in 2022 to $1.3 trillion over the next decade, a flood of new... Read More
Article
• December 24, 2025
By Rishi Lakhani
Why Affiliate Program Managers Should Build Enablement Guides for Their Partners
Most affiliate programs fail not because they lack competitive commissions or quality products. They fail because they leave partners to figure things out on their own. Shopify recently published a... Read More
Article
• December 23, 2025
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Affiliate Marketing Guides
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Affiliate Marketing is a Competitive Channel
If you want to run a successful affiliate marketing program, you need to know who the key players are. Whatever angle you are coming into this industry, staying connected is vital, otherwise, you’re going to get lost in the sea of other affiliates and advertisers. This is a competitive market. Whilst we have spent two decades building relationships and network in this industry and if you don’t have the same, now is the time to put yourself out there. Whether you decide to manage your affiliate program in-house or you invest in an agency, you must build connections to really integrate yourself into this industry as an expert as everyone is still learning how to develop new strategies and keep up with marketing trends.
PewDiePie posing beside laptop showing the Odysseus AI workspace interface.
Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
World Cup 2026 strategy banner with trophy and Affiverse branding.
Article
The $3.1 Billion Marathon: A Strategic Playbook for the 2026 World Cup Affiliate Manager
The 2026 World Cup changes the affiliate management playbook. With 48 teams, a 39-day schedule, and a projected $3.1 billion betting handle, generic partner support won’t hold. Affiliate managers will...
Podcast
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that...
Meta graphic showing Instagram, Facebook and WhatsApp grouped under one brand.
Article
Meta Launches Paid Plus Plans for Instagram, Facebook and WhatsApp
Meta has launched paid Plus plans for Instagram, Facebook and WhatsApp, adding a new subscription layer to apps that creators, brands, affiliates and social media teams already use every day....
Podcast
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and...
Google AI Search Guidelines graphic with Affiverse blog frame.
Article
Google’s AI Search Guidelines: What Affiliates Need to Know
Google’s latest documentation gives marketers a blunt message: AI Search won’t reward shortcuts. The new Google AI search guidelines show that AI Overviews and AI Mode still rely on crawlable...
Huawei affiliate webinar banner with speakers and 190% revenue growth headline.
Webinar
How Huawei Drove 190% Affiliate Revenue Growth Without Blowing the Budget
Most affiliate managers are told the same thing when they want to grow: spend more. More tenancy budget, more placements, more affiliates. But what if the growth was already sitting...
Podcast
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing...
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