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Laws and Regulations

By Affiverse
UK Under-16 Social Media Ban Raises New Questions for Advertisers and Affiliates
The UK government confirmed on 15 June 2026 that it plans to ban under-16s from accessing social media platforms, a move that could reshape youth-focused advertising, creator partnerships, social commerce,... Read More
Article
• June 17, 2026
By Affiverse
The £16.9bn Shadow Economy: Navigating the UK’s Growing Regulatory Friction
The UK’s reputation as a global gold standard for gambling regulation is currently facing its most significant challenge. New data commissioned by the Betting and Gaming Council (BGC) reveals a... Read More
Article
• May 13, 2026
By Rishi Lakhani
Should Affiliates Buy Likes on Social Media? Here’s What The Articles Promoting It Won’t Tell You
A piece circulating this week argues that buying Instagram likes is a mainstream growth tactic, that “the line between paid and organic has disappeared,” and that creators using like-purchase services... Read More
Article
• April 17, 2026
By Rishi Lakhani
What the Ad Industry’s AI Disclosure Problem Means for Affiliates
There is a working paradox sitting at the centre of AI advertising right now, and the industry has not agreed on what to do with it. Research from NYU Stern... Read More
Affiverse Partner
Article
• April 14, 2026
By Affiverse
The FTC Is Watching — AI-Generated Endorsements, Affiliate Links, and What Compliance Looks Like in 2026
The Federal Trade Commission's Bureau of Economics is hosting its Third Conference on Marketing and Public Policy on 19-20 March 2026 in Washington D.C. The agenda covers consumer behaviour research,... Read More
Article
• March 16, 2026
By Rishi Lakhani
New Zealand is About to Ban Affiliate Marketing for Online Casinos. Here is What That Means.
New Zealand is regulating online casino gambling for the first time, and the framework it has chosen is one of the most restrictive any market has proposed for affiliate marketing.... Read More
Article
• March 13, 2026
By Affiverse
FTC Issues First Warning Letters Under Consumer Review Rule: What Affiliate Managers Need to Know
The Federal Trade Commission has issued warning letters to ten companies for potential violations of its Consumer Review Rule, marking the agency's first enforcement actions since the regulation took effect... Read More
Article
• January 7, 2026
By Affiverse
EU Opens Antitrust Investigation on Google’s AI Content Use – What Affiliate Marketers need to know
The European Commission has launched a formal antitrust investigation into Google's use of web publisher content and YouTube videos for artificial intelligence purposes, marking a significant regulatory intervention that could... Read More
Article
• December 11, 2025
By Affiverse
Sweden for Affiliates: Compliance, Opportunities, and the €2.5 Billion Online Market
Sweden has long been one of Europe’s most active online gambling markets, both in terms of player engagement and regulatory scrutiny. For international affiliates targeting Swedish players, understanding the evolving... Read More
Affiverse Partner
Article
• December 3, 2025
By Rishi Lakhani
The Complete Guide to Affiliate Marketing Transparency: Building Trust in a Performance-Driven Industry
With affiliate marketing spend poised to surpass $10 billion in the US alone, transparency has evolved from a regulatory requirement into a competitive advantage. As the industry matures and consumer... Read More
Article
• August 20, 2025
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Cannes Lions 2026 graphic with AI, creator commerce and analytics icons over Cannes harbor.
Article
5 Cannes Lions 2026 Takeaways for Affiliate Marketers
Cannes Lions 2026 brought the advertising, media and marketing industry back to Cannes from June 22–26, with creators, AI tools, retail media and commerce high on the agenda. For affiliate...
Podcast
Why Media Buying and AI Help Affiliate Programs Diversify and Thrive
What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy? Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director...
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Article
Reddit Study: One in Three Users Now Research Purchases on the Platform
Reddit has published new research, produced with WPP Media under the title “The Mission Mindset: How Human Conversations Build Buyer Confidence” showing that one in three Reddit users frequently use...
Google Trends comparison graphic with robot, search icon and rising trend chart.
Article
How Affiliate Marketers Can Use Google Trends’ New Search Interest Comparisons
Google Trends has added a faster way to compare changes in search interest across different time periods, giving marketers a more direct view of how demand is moving over time....
Adobe and Prime Day graphic showing AI deal discovery and ecommerce analytics.
Article
Amazon Prime Day Shows Why AI Deal Discovery Matters for Affiliate Marketers
Amazon Prime Day 2026 has become a wider test of ecommerce demand, deal discovery and consumer decision-making across U.S. retail. According to Reuters, U.S. online spending reached $8.3 billion on...
Affiliate GEO strategy image showing AI search, content structure and SEO foundations.
Article
AI Search Content Strategy for Affiliates: Why GEO Is Not a Shortcut
As AI Overviews, AI Mode and assistant-led search change how users discover products, offers and recommendations, generative engine optimization is becoming harder for affiliates to ignore. The question is no...
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