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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
What skills does an affiliate manager need in 2021?
An affiliate manager is becoming a more attractive role as digital marketing takes off, but it takes a lot of skill. Many of these skills can be transferrable from other... Read More
Article
• September 10, 2021
By Affiverse
How to boost retail partner engagement in your affiliate program
Affiliate marketing is rapidly becoming the most advantageous way to establish a brand online. Making use of affiliate marketing programs allows for a level of engagement that traditional media couldn’t... Read More
Article
• September 9, 2021
By Affiverse
Alternative search engines to consider when optimising content
Google has a well-known monopoly on search engines. It is very useful when it comes to SEO and digital marketing in general. However, it is important that you aren't just... Read More
Article
• September 8, 2021
By Affiverse
How to Spot and Avoid Affiliate Fraud
Affiliate marketing is a good way to earn money with content and reach audiences who otherwise wouldn’t look your way. Offering a commission based on the amount of traffic caused... Read More
Article
• September 7, 2021
By Affiverse
How can you utilize a data-driven affiliate marketing strategy?
Affiliate managers who have worked in the industry for a long period of time will be aware of how much the affiliate industry has changed and evolved, especially when it... Read More
Article
• September 6, 2021
By Affiverse
How can affiliates and affiliate programs use the new Instagram Shopping tool?
As an affiliate, merchant, or affiliate manager, social media, and Instagram in particular, can be one of your greatest assets. As well as marketing your goods and services to the... Read More
Article
• September 3, 2021
By Affiverse
5 reasons why brands should be focusing on mobile ad spend
In today’s digital landscape, it is no longer an option but a necessity for brands to shift their focus to content optimised for mobile viewing. With a growing number of... Read More
Article
• September 2, 2021
By Affiverse
How cryptocurrency is set to impact affiliate marketing
The ever-growing popularity of cryptocurrency has taken the investment world by storm in recent years. The affiliate marketing industry is no different. With the first blockchain technology established in 2008,... Read More
Article
• September 1, 2021
By Affiverse
3 affiliate programs to look out for this month
When it comes to finding the right affiliate program, it can be difficult to know where to begin. In the simplest of terms, an affiliate program is an arrangement between... Read More
Article
• August 31, 2021
By Affiverse
How to deal with an affiliate when a deal goes wrong
Though we might plan otherwise and put all our efforts into ensuring that our campaigns run smoothly, there is always a chance that a deal goes wrong, and things end... Read More
Article
• August 27, 2021
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
LinkedIn creator profile connected to brand, partnership and performance icons.
Article
LinkedIn Creator Marketplace Adds a New Layer to B2B Creator Discovery
LinkedIn is making a clearer move into B2B creator discovery. The platform has introduced Creator Marketplace, a new section inside LinkedIn’s ad platform that helps advertisers find creators by sector,...
Podcast
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned...
Nike Rip the Script featured image with World Cup ad thumbnail and campaign headline.
Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
PewDiePie posing beside laptop showing the Odysseus AI workspace interface.
Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
Samsung Ads smart TV home screen displayed in a modern living room.
Article
Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers
Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience....
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