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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
5 tips to maintain affiliates effectively
It is one thing to build yourself a long list of affiliates and contacts, but it is quite another to ensure that you are maintaining that list. Without the proper... Read More
Article
• August 5, 2021
By Affiverse
How personalisation can drive your affiliate marketing program
In today’s digital landscape, personalisation is key to enhancing user engagement and driving sales. This is especially true for affiliate marketers. With consumers likely to purchase goods and services personalised... Read More
Article
• August 4, 2021
By Affiverse
5 reasons to attend an affiliate management course
It doesn’t matter whether you are new to the game or a veteran who has been in the industry for years, everyone can benefit from learning more. An affiliate management... Read More
Article
• August 3, 2021
By Affiverse
How influencers use affiliate marketing programs to make money
With influencer marketing on the rise, affiliate marketing programs are now one of the most popular methods of making money online. The lucrativeness of each campaign differs depending on a... Read More
Article
• August 2, 2021
By Affiverse
Avoid these common affiliate marketing mistakes
Affiliate marketing is often regarded as something that can provide a passive income but actually, there is a lot of work involved if you want to hit your targets. Yes,... Read More
Article
• July 29, 2021
By Affiverse
How is artificial intelligence transforming affiliate marketing?
Affiliate marketers across the globe have been relying on automation tools for quite some time in order to improve the overall productivity of their program. If you spend hours managing... Read More
Article
• July 28, 2021
By Affiverse
What Makes a Good Affiliate Manager?
It is no secret that affiliate marketing has taken the world of marketing by storm, but in order to carry out a successful affiliate marketing strategy, it must be managed... Read More
Article
• July 27, 2021
By Affiverse
How can affiliate managers leverage events in 2022?
As you are probably already aware, although it can be extremely beneficial for your brand affiliate marketing and management can be a difficult task at times. As an affiliate manager... Read More
Article
• July 26, 2021
By Affiverse
How important is your affiliate marketing landing page?
When you are getting into affiliate marketing, you have a few things that you need to set up. While you may be tempted to invest in a large website that... Read More
Article
• July 23, 2021
By Affiverse
Can You Complete Affiliate Marketing Without a Website?
Building your own website is an increasingly costly and time-consuming process. As a result, a growing number of affiliates are looking for ways to skip this step. In the simplest... Read More
Article
• July 22, 2021
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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