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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
Should you use lots of affiliate links in your website?
The question has always been there whether you are running a website or blog, or if you are an affiliate team manager: how much is too much when it comes... Read More
Article
• September 29, 2021
By Affiverse
Top Affiliate Marketing Tips for Fashion Brands and Retailers
Fashion and marketing share a lot of ideals and have a symbiotic relationship where one cannot exist without the other. Catching and keeping a straying eye, selling quality, and innovation... Read More
Article
• September 24, 2021
By Affiverse
How you can integrate PR with your affiliate marketing program to expand your partner reach
As a crucial component for business growth and development, affiliate marketing can be the difference between a brand thriving and surviving. With the welcome addition of PR, however, you can... Read More
Article
• September 23, 2021
By Affiverse
Halloween marketing: Key things to consider when planning a promotion
Spooky season is once again upon us. Halloween has people thinking about their costumes, putting on the heating again, and digging out that favourite horror movie. For affiliate managers, it’s... Read More
Article
• September 22, 2021
By Affiverse
Going global – our 5-step guide to smooth expansion in your partner programs
As an affiliate manager or merchant, a partner program is a great way to expand into an untapped market and boost your earnings. But in today’s oversaturated market, it is... Read More
Article
• September 21, 2021
By Affiverse
What kind of retention campaigns should you run in your affiliate program to keep partners engaged?
Attracting affiliates to your program simply isn’t enough. You also need to make sure that they are as engaged with your program as possible, otherwise their initial enthusiasm for your... Read More
Article
• September 20, 2021
By Affiverse
Why You Should Create a Diverse Affiliate Programme
To move forward in the ever-changing marketing landscape, affiliate managers must learn to embrace a diverse programme. By varying your affiliates, you will bring in many benefits like growing audience... Read More
Article
• September 17, 2021
By Affiverse
Top 3 affiliate marketing trends from retail brands
In today’s digital landscape, trends can come and go in the blink of an eye. As a result, you must continue to adapt to emerging technological advancements at the earliest... Read More
Article
• September 15, 2021
By Affiverse
How to make your affiliate recruitment page more visible online
Driving traffic on your recruitment page and converting visitors into affiliates is a task that all affiliate managers need to face. An affiliate recruitment page needs to be as visible... Read More
Article
• September 14, 2021
By Affiverse
Key Things to Know When Working with Affiliate Mass Media Partners
Mass media publishers are high in priority when it comes to affiliate partnerships. Brands that are looking to gain customers and grow their revenue can use media to reach consumers... Read More
Article
• September 13, 2021
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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