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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
SMP Snack: Implementing advertising compliance policies which operators will value
In the final SMP Snack, SMP eGaming Senior Regulatory Compliance Officer Tom Collister explains how proper implementation helps raise standards and can benefit us all. The Gambling Commission has long warned... Read More
Article
• January 11, 2019
By Affiverse
SMP Snack: Designing advertising compliance policies operators will value
In the latest SMP Snack, SMP eGaming Senior Regulatory Compliance Officer Tom Collister offers expert insight on how affiliates can design an advertising compliance policy which operators will value. We’ve... Read More
Article
• January 4, 2019
By Affiverse
SMP Snack: GDPR – How do I go about being transparent?
In the latest SMP Snack, SMP eGaming Regulatory Compliance Manager Phil Knox returns for the final GDPR article to discuss the importance of transparency for affiliates with additional insight on... Read More
Article
• December 21, 2018
By Affiverse
SMP Snack: GDPR – am I a processor or a controller?
In the next SMP Snack series, SMP eGaming Regulatory Compliance Manager Phil Knox follows last week’s article on whether you need to register under GDPR with guidance to a question... Read More
Article
• December 14, 2018
By Affiverse
SMP Snack: GDPR – The registration process
In the latest entry to the SMP Snack series, SMP eGaming Regulatory Compliance Manager Phil Knox takes a look at the GDPR requirements of an affiliate marketer. Data protection and... Read More
Article
• December 7, 2018
By Affiverse
SMP Snack: Responsible gambling – Should affiliates be protecting players?
In week three of the SMP Snack series, Jenny Hedges returns to discuss whether affiliates have a duty to adopt a range of measures to promote responsible gambling. Put simply,... Read More
Article
• November 30, 2018
By Affiverse
SMP Snack: Matching your operators’ compliance culture is good for business
In week two of the SMP Snack series, Manager of SMP eGaming’s Regulatory Compliance Jenny Hedges examines why affiliates should be establishing a strong culture of compliance within their business,... Read More
Article
• November 23, 2018
By Affiverse
SMP Snack: When and how affiliates share their operators’ regulatory requirements
For the first entry to our weekly SMP Snack series, the firm’s Manager of Regulatory Compliance Jenny Hedges analyses the increasingly complex operator-affiliate relationship The scaling back or cancelling of affiliate... Read More
Article
• November 16, 2018
By Affiverse
5 Tips to improve your commercial negotiation skills (For Affiliates)
Updated December 2024 Negotiating and striking the right deal with an affiliate manager is a crucial skill for running a successful affiliate business. Effective negotiation can significantly impact your bottom... Read More
Article
• January 5, 2018
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
LinkedIn creator profile connected to brand, partnership and performance icons.
Article
LinkedIn Creator Marketplace Adds a New Layer to B2B Creator Discovery
LinkedIn is making a clearer move into B2B creator discovery. The platform has introduced Creator Marketplace, a new section inside LinkedIn’s ad platform that helps advertisers find creators by sector,...
Podcast
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned...
Nike Rip the Script featured image with World Cup ad thumbnail and campaign headline.
Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
PewDiePie posing beside laptop showing the Odysseus AI workspace interface.
Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
Samsung Ads smart TV home screen displayed in a modern living room.
Article
Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers
Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience....
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