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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
Australians distrust affiliate marketing – How can we fix that?
Affiliate marketing is the most accessible and effective means of digital marketing today. It has expanded into a massive multi-billion-dollar industry around the world, with influencers and blogs marketing brands... Read More
Article
• January 26, 2022
By Affiverse
How you can use Burns Night in your affiliate marketing campaign
Burns Night is an important day on the Scottish events calendar. Held on January 25th every year, the celebration of the nation’s greatest poet is arguably more important to Scots... Read More
Article
• January 25, 2022
By Affiverse
How to run an affiliate program on Instagram 
If you are considering launching an affiliate program, you may be wondering which social media platform is right for you and your brand. It may, however, be worth taking a... Read More
Article
• January 24, 2022
By Affiverse
Affiliate marketing niches in 2022
Whether you are new to the affiliate marketing world or you are thinking about expanding and trying out something new, it is vital that you consider some of the niches... Read More
Article
• January 20, 2022
By Affiverse
Make sure you don’t commit these crypto mistakes in 2022
Following the boom in interest we saw in crypto in 2021, it will not be surprising if we don’t see a massive rush of interest in digital currencies in 2022.... Read More
Article
• January 19, 2022
By Affiverse
Are you ready to AMPLIFY? What did you learn at Day 1 of the Affiverse Summit?
The anticipation has built, the wait is over, and the day is finally gone! Today was Day 1 of the Affiverse Summit! Everything kicked off today with panel discussions, networking... Read More
Article
• January 17, 2022
By Affiverse
Brands, Affiliates, Experts, Networks and Sponsors … you’ll meet and connect with ALL of these at this year’s Affiverse Summit
The Affiverse Summit is drawing closer and it is time delegates begin to finalise their game plans! Who do you want to meet here? We have gathered together some of the first... Read More
Article
• January 14, 2022
By Affiverse
Key Speakers You Don’t Want to Miss at the Affiverse Summit
You don’t want to miss the Affiverse Summit! We have brought together some of the best people across digital and performance marketing to share their expertise. You can learn some... Read More
Article
• January 12, 2022
By Affiverse
Are virtual events going to be the new norm?
It seems more and more we’re inching towards an entire lifestyle built on staying online. The old joke of having our entire life in our phones is becoming more true... Read More
Article
• January 12, 2022
By Affiverse
Tips to become an online networking pro
In today’s increasingly digital world, a growing number of business owners and affiliate managers have taken to the internet to network with like-minded individuals and business leaders within their chosen... Read More
Article
• January 11, 2022
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Black Friday affiliate strategy graphic showing an eight-week planning path for 2026.
Article
Black Friday Affiliate Marketing: An 8-Week Strategy for 2026
A successful Black Friday affiliate marketing strategy begins before promotional traffic arrives. Brands need time to agree on the offer, recruit partners, confirm commercial terms, prepare creative, and test every...
TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
Meta Creator Marketing Hub displayed on a desktop computer with creator discovery and partnership ad tools.
Article
Meta Unifies Creator Discovery and Partnership Ads in New Marketing Hub
Meta has officially launched its Creator Marketing Hub, bringing creator discovery, content evaluation, permissions, communication and partnership-ad creation into one workflow. The company first previewed the hub in June and...
Pinterest visual search interface displaying a selected handbag alongside related sponsored products.
Article
Pinterest Opens Visual Search Ads to Performance Advertisers
Pinterest is opening visual search to performance advertisers with a new ad format that places sponsored results in Pinterest Search Results and Pin close-ups. Visual Search Ads will allow eligible...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
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