affiliate marketing niches

Affiliate marketing niches in 2022

Whether you are new to the affiliate marketing world or you are thinking about expanding and trying out something new, it is vital that you consider some of the niches available to you. Affiliate marketing niches are incredibly varied, and each one allows you to target a new audience and potentially try out new forms of marketing across different platforms.

Want to branch out and try different affiliate marketing niches in 2022? Here are some of the best we think you could try.


The last few years have seen a major shift in the way we shop. Many people have begun to shop nearly entirely online, whether they are buying clothes, household goods, or even groceries and meals. The world of online shopping is rapidly expanding, and within that there are many opportunities to move into the retail affiliate marketing niche.

For example, many fashion brands are now creating affiliate programs. Platforms like Instagram are the perfect place for affiliates to post about their favourite items. By utilising influencers and the right set of affiliates, managers in charge of retail affiliate programs should see a good demand for the products they are selling.


The world of iGaming is always expanding. Whether it is a hot new game being launched or the launch of legal gambling in a new sector, it can seem like things are always happening. Over the last five years, we have seen online casinos and sportsbooks boom in popularity. In particular, as online gambling services roll out across many of the American states, it can feel like there are so many opportunities to chase down.

Of all the affiliate marketing niches that you could choose, this is certainly one that offers a lot of variation. Some of the major sub-niches include bingo, poker, slots, esports, and sports betting, but there are plenty of sites that offer a mixture of all of these together. Though it is a highly regulated industry that requires precise knowledge of compliance, this affiliate marketing niche could prove profitable to those wishing to try it out.

Cryptocurrency and forex

Cryptocurrencies are undoubtedly on the rise, especially given the boom in NFTs over the last year. Though crypto can seem confusing from the outside, there are plenty of opportunities out there for those who wish to find out more about what this niche has to offer. Affiliate programs in this niche are generally linked to platforms that help to facilitate the trade of crypto.

Don’t think that bitcoin is the only option! While it is the most popular cryptocurrency, there are plenty of others out there that could present interesting options for you. A little education into the types of crypto out there could help you easily identify the tracks you should take if this is an area you are interested in.

In addition to this lies the world of forex. This is the trade of currencies, with money being made in the changes of exchange rate each day. It is quite similar to crypto trade, which is why you can often see both being put forward in the one affiliate marketing niche.

If you have an interest in the finance sector and some of the affiliate marketing opportunities within it, taking a look at what is offered by the worlds of crypto and forex might be for you.


The past few years have been massive in terms of the health and wellness industry. People are interested in taking full control of their health – whether that means a new exercise craze or a diet that everyone has to try.

Within this comes the need for people to promote the products. The health and fitness industry is massive, and it means that there are lots of options out there for those exploring this as an affiliate marketing niche.

It is often referred to as Nutra, and can lean towards supplements for weight loss, health, and beauty amongst others. As one can imagine, some of the guidelines around the world of Nutra can be quite strict, but this just means that affiliates can be certain that they are advertising these products in a safe and responsible manner.

Which affiliate niche is right for you?

Deciding which affiliate marketing niche to work in can be difficult. If you have an existing brand that you wish to start an affiliate program for, you should have a look at the niches that it might fit into best. Meanwhile, those who want to start as an affiliate manager from scratch should consider where their own expertise and interests lie. There might be a niche that is the perfect fit.

Need some help creating and launching your own affiliate program? From finding the right niche to scaling it up correctly, our agency can help with it all. Get in touch to find out more today.

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