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By Affiverse
“De-influencing”: What is this trendy term and how can you use it to your advantage?
The idea of “de-influencing” might strike fear into the heart of marketers. On the face of it, the term sounds like an attack on influencer marketing, which affiliate marketing goes... Read More
Article
• May 15, 2023
By Affiverse
“TikTok World” marketing hub event launched
TikTok’s annual marketing event, TikTok World was held on May 9th, with peers around the world offering insights into marketing on the platform. This is the third inaugural TikTok World... Read More
Article
• May 15, 2023
By Affiverse
Elon Musk appoints Linda Yaccarino as Twitter CEO
Twitter has been ablaze since Thursday when CEO Elon Musk announced on the social media platform that he is assigning a new female CEO. It’s still a mystery exactly who... Read More
Article
• May 15, 2023
By Affiverse
The difference between SEO and SMM
Yes, we’re all affiliate partners or managers here, so you don’t need a definition explained. But it will only take a second. SEO, or Search Engine Optimisation is the act of... Read More
Article
• May 12, 2023
By Affiverse
TikTok partners with Smartly.io to expand video shopping options
TikTok is expanding its Marketing Partners Program by partnering with Smartly.io. The SaaS digital advertising agency will be offering video shopping ad features, in order to streamline the social media... Read More
Article
• May 12, 2023
By Affiverse
YouTube is cracking down on ad blockers
A free ad-free experience on YouTube might be going out the window. Some choose to watch Premium to avoid ads, most choose to use ad blockers. But YouTube is tired... Read More
Article
• May 11, 2023
By Affiverse
Google launches Search Generative Experience with AI
Google’s parent company, Alphabet, is launching the Search Generative Experience with AI to be attached to its search engine. Much like how Microsoft added GPT-4 to its Bing search engine,... Read More
Article
• May 11, 2023
By Affiverse
Wrapping up another season of the Affiliate Marketing Podcast
Sadly, it’s the last episode of the Affiliate Marketing Podcast for this season. We will be back to discuss further insights into the affiliate marketing industry, but in the meantime,... Listen Now
Podcast
• May 11, 2023
By Affiverse
Is Twitch going to last? Why marketers should be worried
There is a rumour floating around the interwebs that Twitch, the popular (arguably not popular enough) live-streaming platform is in trouble. Theories are circulating that Twitch is making too many... Read More
Article
• May 10, 2023
By Affiverse
Ad Pepper Media appoints new CEO
The Webgains Group, the umbrella company that owns Ad Pepper Media International N.V., amongst others, has appointed a new CEO to oversee the future of the company with immediate effect.... Read More
Article
• May 10, 2023
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
LinkedIn creator profile connected to brand, partnership and performance icons.
Article
LinkedIn Creator Marketplace Adds a New Layer to B2B Creator Discovery
LinkedIn is making a clearer move into B2B creator discovery. The platform has introduced Creator Marketplace, a new section inside LinkedIn’s ad platform that helps advertisers find creators by sector,...
Podcast
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned...
Nike Rip the Script featured image with World Cup ad thumbnail and campaign headline.
Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
PewDiePie posing beside laptop showing the Odysseus AI workspace interface.
Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
Samsung Ads smart TV home screen displayed in a modern living room.
Article
Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers
Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience....
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