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Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Affiverse
Google and Facebook will be subject to greater "regulatory oversight", report details
A report from the Australian Competition and Consumer Commission (ACCC) has stressed the need for a greater level of regulatory oversight for tech giants Facebook and Google. The ACCC is... Read More
Article
• December 10, 2018
By Affiverse
iGaming Affiliate SEO series: Fundamentals of igaming SEO
‘Huge money, unique environment and all to play for.’ Nick Garner is founder of Oshi.io casino, a successful Curacao-licenced Crypto/Fiat money operator.  He previously worked as search manager for Betfair,... Read More
Article
• December 4, 2018
By Affiverse
RISQ integrates innovative Thunderbite marketing tool into iGiP
Igaming insurance platform RISQ has partnered with Thunderbite, the in-app player engagement solution aimed at boosting retention and cross-selling. Thunderbite’s marketing tool attempts to increase player engagement and maximise returns... Read More
Article
• November 30, 2018
By Affiverse
Content is king: Why affiliates should harness the power of content marketing
Defined by the Content Marketing Institute as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the... Read More
Article
• November 19, 2018
By Affiverse
How to manage SEO penalties on your affiliate site
If you’ve noticed a sudden dip in your traffic rankings, then you may have incurred a penalty on site. Penalties can seriously affect the amount of traffic that’s coming to... Read More
Article
• November 12, 2018
By Affiverse
Affiliate Opinion: ‘Business as usual’, as marketers stick with Facebook after data breach
At the tail-end of September, the data of at least 50 million Facebook users was found to be at risk, after attackers exploited a vulnerability allowing them access to personal... Read More
Article
• November 9, 2018
By Affiverse
Vimeo “excited to be first video platform to integrate with LinkedIn”
Ad-free open video platform Vimeo has announced a product integration with LinkedIn, enabling broader and more effective distribution from the video platform to the professional network. Digital marketers can now... Read More
Article
• October 31, 2018
By Affiverse
Skyword and TrackMaven merge to form new content marketing platform
Skyword, the content marketing platform and services company, has announced that it has merged with marketing insights firm TrackMaven. The firms hope the combination can lead an improved insight into the... Read More
Article
• October 25, 2018
By Affiverse
Twitter faces investigation over perceived GDPR failings
Social media giant Twitter is under investigation by Irish online privacy authorities, after refusing a request from an academic who wanted to know how he is being tracked by the... Read More
Article
• October 18, 2018
By Affiverse
YouTube clamps down on partners’ duplicate videos
YouTube has announced an updated policy for its YouTube Partner Program (YPP), making it more difficult to successfully post duplicate content on the streaming site. As part of a post... Read More
Article
• October 13, 2018
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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