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Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Affiverse
Activewin receives Apple Search Ads certification
Business partners Fred Done and Warren Jacobs continue to surge as leaders in digital marketing as Activewin media strategists become ASA-certified, making them two of just fifteen in Europe to... Read More
Article
• September 28, 2018
By Affiverse
Repurposing content into video
If you’re dedicating time and money to creating content, then you want to make sure you’re using it in every way possible. In this article, we’ll be taking you through... Read More
Article
• September 17, 2018
By Affiverse
Audience engagement in Facebook – ongoing battle or waste of time?
With so many changes to the Facebook algorithm recently, you may have noticed engagement on your brand pages going down. You’re not alone if that’s the case, as business pages... Read More
Article
• August 23, 2018
By Affiverse
Affiliate Marketing Sales Funnels – Everything You Need To Know
When it comes to sales, technology is always evolving to help make us more effective. If you want to accelerate your marketing and get more bang for your buck, then... Read More
Article
• August 17, 2018
By Affiverse
Central Intent – what it means for you
The Google Algorithm has all sorts of ranking factors within it, from content quality to technical factors. One thing that more SEOs seem to be talking about is the concept... Read More
Article
• August 16, 2018
By Affiverse
Can affiliates benefit from YouTube advertising?
Many affiliates now regard YouTube with a bit of apprehension, as they don’t really know how to use it as an effective marketing tool to convert customers. You can easily... Read More
Article
• August 6, 2018
By Affiverse
Video content – a new focus for acquisition strategy
We hear all the time that the future is video, as it delivers increased reach and better awareness from online audiences. It’s essential to place an emphasis on this if... Read More
Article
• July 30, 2018
By Affiverse
How AI helps with automation for content marketing
Content marketing is a big investment for any business and it’s time consuming to create and distribute strategically. We are taking a look at how artificial intelligence (AI) could help... Read More
Article
• July 26, 2018
By Affiverse
AffiliateFEST: Speaker preview – Fili Wiese shares SEO insights
Why are you participating at Affiverse’s AffiliateFEST 2018 – and what do you hope to get out of attending this exclusive affiliate event? FW: Affiliates are fiercely competitive. That’s why... Read More
Article
• July 26, 2018
By Affiverse
Email marketing in a post GDPR environment
With GDPR recently coming into force, it’s been a full month since the change. The rush to get compliant was taxing and costly. Now that the change has been made... Read More
Article
• July 24, 2018
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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