Ad-free open video platform Vimeo has announced a product integration with LinkedIn, enabling broader and more effective distribution from the video platform to the professional network.
Digital marketers can now natively publish videos with a single click from their Vimeo account to their LinkedIn company page using Vimeo’s Publish to Social feature.
The integration also unlocks aggregated video analytics, so content creators can access viewership and performance stats from LinkedIn and other social platforms directly from their Vimeo dashboard. This marks LinkedIn’s first end-to-end integration with a video platform, as part of its commitment to investing in video as its most engaging content format.
“Over the past year, Vimeo has invested heavily in building a central distribution hub for video content to be shared everywhere and across platforms,” said Mark Kornfilt, Vimeo CTO.
“Our Publish to Social feature makes it possible for creators and businesses to reach audiences in more places, while also enabling them to better understand video performance. We’re excited to be the first video platform to integrate with LinkedIn, and to extend this feature to an essential destination for professional content.”
“Video has become one of the key drivers for member engagement on LinkedIn, and businesses who want to start a conversation with their audiences are increasingly turning to Company Page videos,” added Peter Roybal, Principal Product Manager at LinkedIn.
“Our new integration with Vimeo is an exciting step for anyone who wants to gain more exposure, and understand their reach to LinkedIn’s highly-engaged professional audiences.”