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Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Affiverse
Social marketing firm CheckdMedia launches new B2B site
Manchester-based social marketing company CheckdMedia has launched a new B2B website. With mobile traffic a key driver in today’s market, the firm stressed the importance of delivering ‘a fully responsive... Read More
Article
• January 23, 2019
By Affiverse
Bigger Brighter Bolder's George Swift hosts first-of-its-kind Business Coaching Workshop at AIBootcamp
Celebrated UK entrepreneur business coach George Swift will host an exclusive ‘Elevate and Thrive’ Affiliate Business Coaching Workshop at March’s Affiverse Bootcamp, the first time such an initiative has ever been... Read More
Article
• January 22, 2019
By Affiverse
iGaming Affiliate SEO Series: Links
‘Last time we talked about SEO myths and one of the biggest ones was links! I bet you’re surprised about that!?’ Nick Garner is founder of Oshi.io casino, a successful Curacao-licensed Crypto/Fiat money... Read More
Article
• January 15, 2019
By Affiverse
Ad agency CEO criticises Facebook for data sharing
After news broke that Facebook has been sharing more customer data than previously disclosed, a CEO of a global ad agency called out the tech giant for its “egregious behaviour”.... Read More
Article
• January 2, 2019
By Affiverse
iGaming Affiliate SEO series: Debunking SEO myths
‘Debunking myths: links and why they are mostly snake oil. And other classic SEO myths.’ Nick Garner is founder of Oshi.io casino, a successful Curacao-licensed Crypto/Fiat money operator. He previously worked as search... Read More
Article
• January 1, 2019
By Affiverse
Too many ads is "key spoiler" for live streaming experience, study finds
Too many adverts has been described as a “key spoiler” for live streaming experiences in a report published by online video platform Brightcove. The 2018 Global Consumer Streaming Habits Survey,... Read More
Article
• December 20, 2018
By Affiverse
iGaming Affiliate SEO series: The mindset needed for ranking on Google
‘You either die fighting or thrive cooperating.’ Nick Garner is founder of Oshi.io casino, a successful Curacao-licensed Crypto/Fiat money operator. He previously worked as search manager for Betfair, then head of search marketing for Unibet.... Read More
Article
• December 18, 2018
By Affiverse
Influencer market under scrutiny as ASA clamps down on gender-stereotypes
The Advertising Standards Agency (ASA) has issued an industry-wide crackdown on gender-stereotypical and hyper-sexualised adverts, amid fears that influencer marketing is contributing to rising mental health issues and pay inequality.... Read More
Article
• December 14, 2018
By Affiverse
How zero search results could change your SEO strategy
Have you ever thought about what a page on Google would look like that was full of zero search results?  This is something that is fast becoming a reality with... Read More
Article
• December 14, 2018
By Affiverse
Camelot ad investigation highlights stringent marketing rules
The attention to detail required to appease the Advertising Standards Agency (ASA) has been highlighted by Camelot’s response to complaints made in relation to its recent set of National Lottery... Read More
Article
• December 13, 2018
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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