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By Affiverse
The state of VR and what affiliates should know
There is a significant focus on industry innovation at the moment, and with player expectations at an all-time high, this has seen a surge in product-developing virtual reality in igaming. Predictions... Read More
Article
• March 25, 2019
By Affiverse
Quality content the key for younger affiliates
InsiderSport editor Joe Streeter sat in on the affiliate CEO panel, moderated by Affiverse's own Lee-Ann Johnstone, at the SBC Betting on Football conference earlier this week. Below are his takeaways.... Read More
Article
• March 22, 2019
By Affiverse
Google’s fight against disinformation – how is this helping affiliates rank?
Google recently published a detailed white paper explaining exactly how they are fighting the spread of disinformation. Here we discuss precisely what they categorise as disinformation – and how affiliates can use... Read More
Article
• March 19, 2019
By Affiverse
Marketers spend more on microinfluencers than celebs, study finds
Marketers are now spending more on microinfluencers than they are celebrities, a study by affiliate service provider Rakuten Marketing has found. The 2019 Influencer Marketing Global Survey discovered that celebrity... Read More
Article
• March 19, 2019
By Affiverse
Eitan Gorodetsky shares SEO insights ahead of Digital Marketing Forum
Ahead of the Digital Marketing Forum at next week's SBC Betting on Football conference, AffiliateINISDER caught up with Eitan Gorodetsky, Head of SEO and PPC at Betsson Group. Alongside Rob Kerry, Gorodetsky... Read More
Article
• March 14, 2019
By Affiverse
Ray Parlour, ComeOn: The importance of brand ambassadors in affiliate marketing
During this year’s London Affiliate Conference (LAC), Affiverse sat down with Arsenal legend Ray Parlour, who was representing ComeOn. ‘The Romford Pelé’ gave us some insight into his partnership with the sportsbook and casino operator,... Read More
Article
• March 4, 2019
By Affiverse
Why affiliates shouldn't discount video
Video is one of the most effective elements there is when it comes to digital marketing strategies – but one that can be underused by affiliates.  With 78% of people... Read More
Article
• February 26, 2019
By Affiverse
James Sandberg, Customer Devoted: Social optimisation will soon be as important as SEO
Ahead of next month’s Digital Marketing Forum, Affiverse CEO Lee-Ann Johnstone caught up with James Sandberg, founder of eCommerce agency Customer Devoted. Sandberg, who is heading up a panel entitled ‘Lead Generation: Sales funnels have morphed... Read More
Article
• February 22, 2019
By Affiverse
New Paysafe software API will bolster conversion and retention
Global payments provider Paysafe Group has announced the launch of its industry-specific ‘single point API’, which will deliver a unified payment solution for all igaming incumbents. As well as a... Read More
Article
• February 11, 2019
By Affiverse
iGaming Affiliate SEO Series: Planning for success
Strategy: Steps you take to win, research process, identifying your competitive strengths, finalising your gameplan. Nick Garner is founder of Oshi.io casino, a successful Curacao-licensed Crypto/Fiat money operator. He previously... Read More
Article
• February 5, 2019
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
World Cup 2026 marketing funnel with search, creators, streaming, retail and fan engagement.
Article
World Cup 2026 Marketing Turns Soccer Discovery Into a Digital Funnel
World Cup 2026 marketing will not stop at the final whistle. Fans will search for rules, watch clips, follow creators, open streaming platforms, buy local merchandise and discover clubs long...
Podcast
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,...
Cloudflare Radar graphic showing bot traffic testing affiliate attribution.
Article
Cloudflare Bot Data Raises New Questions for Affiliate Attribution
Cloudflare Radar data shows that automated traffic now accounts for a major share of web page requests, adding pressure to how marketers read traffic quality, attribution, and conversion data. The...
Meta AI search and Instagram live shopping graphic with Facebook, Instagram and Meta logos.
Article
Meta Expands AI Search and Live Commerce Tools Across Facebook and Instagram
Meta has introduced new AI search tools for Facebook and expanded its live commerce ad products across Facebook and Instagram, giving brands, creators and affiliates more ways to connect discovery...
UK under-16 social media ban graphic showing restricted social media logos and advertising impact.
Article
UK Under-16 Social Media Ban Raises New Questions for Advertisers and Affiliates
The UK government confirmed on 15 June 2026 that it plans to ban under-16s from accessing social media platforms, a move that could reshape youth-focused advertising, creator partnerships, social commerce,...
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