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Lee-Ann Johnstone - Founder of Affiverse
In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs.
Up Next
Affiliate Network Strategies Reimagined: Building Better Relationships & Results
From Setup to Scale: Growing Affiliate Programs the Right Way
Not Just a Moment: Why Affiliate Marketing is Everything
By Affiverse
What to Expect in Season 8!
Just like that our highly anticipated ELEVATE summit is now over. 18+ hours of valuable affiliate knowledge, various experts from the industry all in the one place and countless webinars.... Listen Now
Podcast
• June 16, 2022
By Affiverse
We Interrupt This Broadcast – ELEVATE & What’s Ahead
And just like that, it’s less than a week until one of the most anticipated events in the affiliate industry! The ELEVATE summit kicks off on Tuesday 14th June and... Listen Now
Podcast
• June 9, 2022
By Affiverse
The Trenches (Getting an Insider Look-in!)
As season 7 of the affiliate marketing podcast starts to finish up, we thought it would be nice to have Affiverse Ltd’s Head of Agency Services, Leanna Klyne, on the... Listen Now
Podcast
• June 2, 2022
By Affiverse
The Crypto Affiliate One
Welcome back to all of you wonderful listeners. This week on the affiliate marketing podcast we are joined by another amazing guest, none other than founder of Yolo Group, Tim... Listen Now
Podcast
• May 26, 2022
By Affiverse
Moonpull: Tracking & Affiliate Data – Are you being Exposed?
It’s Thursday and you know what that means… The affiliate marketing podcast is dropping another amazing episode for all you wonderful listeners. This week we have Chief Executive at Moonpull,... Listen Now
Podcast
• May 19, 2022
By Affiverse
ELEVATE Masterclasses You Don’t Want to Miss
Join Lee-Ann on this week’s episode of the affiliate marketing podcast as she sits down with Paddy McGill, Head of Ecosystem at eWebinar, and Susan Kabani. Founder of Ugenie.io. Both of... Listen Now
Podcast
• May 12, 2022
By Affiverse
Affiliate Marketing from the trenches: Mythbusting the hype and keeping it real
The show must go on… and we certainly are! Season 7 continues as we have another amazing guest on the show in Dustin Howes. Dustin is an affiliate management consultant,... Listen Now
Podcast
• May 5, 2022
By Affiverse
Vouchers & Codes – Why FMTC Exists
The affiliate marketing podcast is back to give you another amazing episode! This week we are joined by an amazing guest in Brook Schaaf, CEO of FMTC, Brook has been... Listen Now
Podcast
• April 28, 2022
By Affiverse
Affiliate Marketing in the Mobile App Marketplace
Our episodes just keep getting better and better during the affiliate marketing podcast! This week we delve into the world of mobile affiliates. On the episode this week we have... Listen Now
Podcast
• April 21, 2022
By Affiverse
Growth Marketing – Paid Media Then to Now
This week we are joined by another fabulous guest for the affiliate marketing podcast. On our show is Yoann Pavy, CMO at Nude, a fintech start up helping people save... Listen Now
Podcast
• April 14, 2022
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Article
Celebrating the SME Rising Stars of Our Industry With the Affiverse RAV Awards
The affiliate marketing industry has always been a vibrant ecosystem of innovation, creativity, and relationship-building. Every day, we’re inspired by the incredible work happening across this space – especially by...
Podcast
Affiliate in Totality – Why Data is the Game-Changer
In this week’s episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and...
Article
The Next Chapter: Inside Affiverse Issue 3
Is Your Affiliate Strategy Ready for the Revolution That’s Already Underway? While most marketers are still using yesterday’s playbook, industry pioneers are quietly rewriting the rules of engagement—and the gap...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Article
Pay Per Lead Affiliate Programs
12 MINS READ
After two decades in the affiliate marketing trenches, I’ve seen business models come and go. Yet Pay Per Lead (PPL) programs have not only endured but flourished as one of...
Article
Teachers of ELEVATE: 5 Minutes with Charlie Hills
ELEVATE Summit 2025, London’s exclusive performance marketing summit specifically designed for SMEs, is set to transform how small and medium businesses approach affiliate marketing. This Affiverse intimate gathering brings together...
Article
The Ultimate Guide to Profitable Affiliate Niches
After two decades in the affiliate marketing trenches, I’ve watched countless “golden opportunities” rise and fall. I’ve seen marketers chase shiny objects while missing the steady money-makers hiding in plain...