MiFinity, a global leader in digital payment solutions, has announced a new innovation in the way customers can sign up for its eWallet. As part of MiFinity’s ongoing mission to continually enhance user experience, the MiFinity eWallet now has a more streamlined sign-up process. This not only simplifies the onboarding journey for customers, but also raises the bar for industry-leading usability, accessibility, and security.
Paul Kavanagh, CEO of MiFinity, shared his thoughts on this development: “At MiFinity, we are driven by a strong commitment to our customers. We believe in making financial transactions accessible, secure, and user-friendly. Our new eWallet sign-up process, with its simplified approach, and biometric transaction authentication, is a testament to our dedication to offering the best-in-class user experience.”
MiFinity’s Best-In-Class Sign-Up Flow
The improved sign-up process is designed to make eWallet enrolments faster, easier and more accessible than ever before. Customers can complete the sign-up process in a matter of seconds, ensuring a seamless and efficient experience.
With MiFinity’s simplified onboarding, new customers can sign up for a MiFinity eWallet via app or desktop, deposit funds using their preferred payment option, and pay for services or products straightaway on the merchant’s site using their new eWallet. MiFinity’s enhanced sign-up process makes this a fast and streamlined solution, ensuring a seamless transition for customers in need of alternative payment methods.
Biometric Enrolment: The Future of eWallet Security
With biometric enrolment on app sign-up for both Apple and Android users, MiFinity is also setting the industry standard for eWallet security. This technology not only ensures that only authorised individuals can access their eWallet but also enhances the overall security of transactions and account management within the app.
No Compromise On Security
Behind the scenes, MiFinity’s new customer onboarding process captures hundreds of data points during the sign-up process. This data-driven approach prevents duplicate accounts, strengthens fraud prevention measures, and complies with Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations.
MiFinity’s new sign-up process is now live and available to customers globally. The MiFinity eWallet is available in 225 countries and territories and has over 75 integrated payment methods. MiFinity’s app and desktop experience is localised in 21 languages and offers the ability to create up to nine wallets in any of 17 different currencies, helping customers manage their funds more effectively.
Competitive Affiliate Programme
MiFinity also launched the most competitive affiliate programme in the industry in July 2022 – MiFinity Affiliates. MiFinity’s affiliate programme pays the highest revenue commission in the industry – of up to 35%, with commissions paid on all transfers to and FX fees. MiFinity has invested significantly in its enterprise affiliate platform to help affiliate partners manage their programmes, track conversions and access 100% accurate and on-time payments.
Customer Engagement Initiative
As part of its affiliate programme, the company launched MiFinity Bonus as a showcase site of exclusive deals and offers from MiFinity’s partners across multiple industries, including travel, Forex and iGaming.
MiFinity Bonus solves the challenge of standing out and reaching the right audience by providing a platform where customers can easily find their favourite brands’ offers and where brands can reach engaged customers.
MiFinity CMO, Paul Gent explained:
“The ability to create personalised, relevant and timely campaigns is something all marketers and affiliates need so they can target the right people at the right time. As an eWallet provider, we can use our platforms to communicate with our partners’ customers and showcase their brands and deals differently. Helping our partners stand out from the crowd, ensuring their messages aren’t lost in someone’s inbox or newsfeed and helping their customers find the content they want to engage with.”
About MiFinity:
MiFinity is a global leader in digital payment solutions. It empowers businesses and individuals to embrace the convenience of digital payments securely and efficiently and offers a range of cost-effective and efficient end-to-end payment solutions. It has a growing network of international partner relationships and a best-in-class, highly secure and regulated technology platform.
MiFinity is evolving into a true ‘omnichannel’ payment provider to the global online payment market. MiFinity UK Limited and Mifinity Malta Limited, trading as MiFinity for the issuing of electronic money, are duly authorised and regulated by the UK Financial Conduct Authority (FCA) and Malta Financial Services Authority respectively (MFSA).
