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Lee-Ann Johnstone
How do affiliate programs scale when teams, partners, and data become more complex? In this episode, we sit down with Margarita Prokopchik, Chief Business Development Officer at Affise, to explore how affiliate marketing has evolved over the past seven years and why affiliate program automation has become increasingly important for managing modern programs. Margarita shares her journey from joining Affise as a sales manager to becoming Chief Business Development Officer, while reflecting on the industry’s shift from simple tracking setups and postbacks to advanced integrations, automated workflows, and enterprise-level requirements.
Up Next
How AI Localisation is Reshaping Affiliate Growth in the AEO Era
Why Media Buying and AI Help Affiliate Programs Diversify and Thrive
How AI is Democratising and Personalising Affiliate Program Management
By Affiverse
How Teams Can Scale Affiliate Programs Smarter and Faster with AI
How do affiliate programs scale when teams, partners, and data become more complex? In this episode, we sit down with Margarita Prokopchik, Chief Business Development Officer at Affise, to explore... Listen Now
Podcast
• July 23, 2026
By Affiverse
How AI Localisation is Reshaping Affiliate Growth in the AEO Era
Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually make sense to... Listen Now
Podcast
• July 9, 2026
By Affiverse
Why Media Buying and AI Help Affiliate Programs Diversify and Thrive
What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy? Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director... Listen Now
Podcast
• July 2, 2026
By Affiverse
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,... Listen Now
Podcast
• June 25, 2026
By Affiverse
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned... Listen Now
Podcast
• June 18, 2026
By Affiverse
The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI
Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads? In this episode of the Affiliate Marketing Podcast, we sit down... Listen Now
Podcast
• June 4, 2026
By Affiverse
The Power of Relationship Management in Affiliate Marketing
Can the fragility of relationships become a strategic advantage in affiliate relationship management? In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Director, Account... Listen Now
Podcast
• May 28, 2026
By Affiverse
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing... Listen Now
Podcast
• May 21, 2026
By Affiverse
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that... Listen Now
Podcast
• May 14, 2026
By Affiverse
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and... Listen Now
Podcast
• May 7, 2026
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TikTok monetization graphic with Creator Rewards, Shop Affiliate and Brand Deals.
Article
TikTok Creator Monetization Guide: Rewards, Shop Affiliate and Brand Deals
18 MINS READ
TikTok creators have several ways to earn from their content, but each monetization method rewards something different. The Creator Rewards Program pays eligible creators for qualified video performance. TikTok Shop...
Two Phia co-founders pictured with the company logo against a blue geometric background.
Article
Phia Affiliate Attribution Allegations Deepen After New Bloomberg Report 
New reporting has raised further questions about when Phia’s leadership became aware of affiliate attribution features that could claim credit for sales the shopping platform had not generated. Bloomberg reported...
YouTube Shopping Affiliate Program UK launch graphic with shopping, affiliate tracking and UK map elements.
Article
YouTube Launches Shopping Affiliate Program in UK
YouTube has launched its Shopping Affiliate Program in the UK, allowing eligible creators to tag products from major retailers directly inside videos, Shorts, and livestreams. Boots, Currys, Debenhams, Etsy, Marks...
TikTok Shop Plus membership comparison with Amazon Prime in a split ecommerce graphic.
Article
TikTok Tests Shop Plus Membership to Rival Amazon Prime
TikTok is reportedly testing a paid membership program for TikTok Shop as the platform looks to turn product discovery into more completed and repeat purchases inside its own app. The...
Digital AI measurement interface illustrating IAB’s new visibility guidelines.
Article
IAB Sets AI Visibility Guidelines – Affiliate Attribution Is Still Missing
The Interactive Advertising Bureau (IAB) has introduced a measurement framework designed to help brands, publishers and agencies evaluate visibility across AI-powered discovery platforms. The guidelines establish shared metrics for determining...
EU AI Act book, gavel and AI icon against an EU flag and regulatory backdrop.
Article
EU AI Act Transparency Rules Take Effect: What Affiliates Need to Know
New European Union transparency requirements covering AI interactions and certain forms of synthetic content took effect on August 2, creating new compliance questions for affiliate publishers, creators, and program managers...
TikTok creator video moving into a Disney+ streaming interface.
Article
Disney and TikTok Take Creator Content Beyond Social
Disney and TikTok have agreed to bring selected creator videos into Disney+, moving fan-made content beyond social feeds and into a brand-owned streaming service. Under the content-sharing agreement, participating creators...
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