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Lee-Ann Johnstone
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data, influencers, mobile, and now AI-driven discovery. AI visibility in affiliate marketing is raising new questions about which partners influence consumers before they click. In this episode, Lee-Ann is joined by Matthias Stadelmeyer, President & CEO at NYORDA, to discuss how the industry is evolving and what brands need to understand about the future of performance marketing.
Up Next
Don’t Play Small: How Makeberry Helps Casino Affiliates Scale Smarter
Scaling Paid Media in the AI Era: Strategy, Optimisation & Market Expansion
AI, Affiliate Fraud and the New Era of Partner Vetting
By Affiverse
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,... Listen Now
Podcast
• September 24, 2026
By Affiverse
Don’t Play Small: How Makeberry Helps Casino Affiliates Scale Smarter
Casino affiliate marketing continues to grow, but with more brands, publishers, and competition entering the market, finding reliable partners has become increasingly challenging. In this episode of the Affiliate Marketing... Listen Now
Podcast
• September 17, 2026
By Affiverse
Scaling Paid Media in the AI Era: Strategy, Optimisation & Market Expansion
Paid media is changing quickly. With AI in paid media reshaping how campaigns are created, analysed, and optimised, advertisers have more opportunities than ever but also more questions around how... Listen Now
Podcast
• September 10, 2026
By Affiverse
AI, Affiliate Fraud and the New Era of Partner Vetting
AI is creating new opportunities for affiliate marketers — but it is also lowering the barriers for AI affiliate fraud. In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone... Listen Now
Podcast
• September 3, 2026
By Affiverse
How Teams Can Scale Affiliate Programs Smarter and Faster with AI
How do affiliate programs scale when teams, partners, and data become more complex? In this episode, we sit down with Margarita Prokopchik, Chief Business Development Officer at Affise, to explore... Listen Now
Podcast
• July 23, 2026
By Affiverse
How AI Localisation is Reshaping Affiliate Growth in the AEO Era
Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually make sense to... Listen Now
Podcast
• July 9, 2026
By Affiverse
Why Media Buying and AI Help Affiliate Programs Diversify and Thrive
What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy? Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director... Listen Now
Podcast
• July 2, 2026
By Affiverse
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,... Listen Now
Podcast
• June 25, 2026
By Affiverse
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned... Listen Now
Podcast
• June 18, 2026
By Affiverse
The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI
Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads? In this episode of the Affiliate Marketing Podcast, we sit down... Listen Now
Podcast
• June 4, 2026
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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