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Lee-Ann Johnstone
In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned casino games, and the growing need for trust in online gaming affiliate marketing. As fake casino content becomes harder to spot, affiliates face a bigger responsibility when choosing which operators and games to promote. James explains how Gamecheck identifies cloned games, verifies casino content, and helps players, affiliates, and operators make safer decisions in a fast-moving iGaming market. The conversation also covers regulatory compliance, emerging market risks, AI-driven game production, and the practical steps affiliates can take to protect their audiences, strengthen credibility, and promote genuine online casino experiences.
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By Affiverse
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned... Listen Now
Podcast
• June 18, 2026
By Affiverse
The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI
Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads? In this episode of the Affiliate Marketing Podcast, we sit down... Listen Now
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• June 4, 2026
By Affiverse
The Power of Relationship Management in Affiliate Marketing
Can the fragility of relationships become a strategic advantage in affiliate relationship management? In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Director, Account... Listen Now
Podcast
• May 28, 2026
By Affiverse
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing... Listen Now
Podcast
• May 21, 2026
By Affiverse
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that... Listen Now
Podcast
• May 14, 2026
By Affiverse
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and... Listen Now
Podcast
• May 7, 2026
By Affiverse
Diversify or Disappear: How Publishers Win in 2026
What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at? Jorge Barbosa of wecantrack, joins Lee-Ann to talk about what... Listen Now
Podcast
• April 30, 2026
By Affiverse
From Small Affiliate to Big Audience: Why Ignorance is not Affiliate Bliss!
What happens when your affiliate publisher is a sleep-deprived new mum with 45,000 verified users, a Dragon's Den deal, and strong opinions about how brands treat people? You listen. Olivia... Listen Now
Podcast
• April 23, 2026
By Affiverse
AEO, GEO, SEO: Who, What & Why
The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them. If you have been half-listening... Listen Now
Podcast
• April 16, 2026
By Affiverse
Is Your Affiliate Program Sick? How to Triage it
The diagnostic framework that 20 years of affiliate program management built – and why most programs are not broken, just badly diagnosed If your affiliate program is underperforming and you... Listen Now
Podcast
• April 9, 2026
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