Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually make sense to the audience they are trying to reach.

In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Barb Tasci, CEO of All-in Global and Co-Founder of the Revpanda Group, to discuss how AI localisation for affiliate marketing is changing the way businesses scale content across languages, markets, and channels.

Barb explains how Revpanda’s acquisition of All-in Global expanded the group’s wider marketing ecosystem, why localisation expertise has become more important in the AEO era, and how CRAIG, an AI-powered localisation solution, is designed to help businesses balance speed, quality, and cost.

The conversation also looks at how AI localisation can help affiliates test new markets faster, launch campaigns more efficiently, and build a stronger presence across multiple regions without relying too heavily on one channel.

Together, they also look at how AI localisation could change affiliate expansion strategies by allowing teams to test new markets faster, launch campaigns more efficiently, and build a stronger presence across multiple regions. Finally, Barb shares his thoughts on why relying on a single channel is becoming increasingly risky and why sustainable growth will come from a broader marketing approach.

Key Talking Points on AI Localisation and Affiliate Growth 

• How Revpanda’s acquisition of All-in Global created a wider ecosystem of services
• Why localisation remains a major challenge for iGaming businesses expanding internationally
• How CRAIG combines AI technology with specialist localisation knowledge
• Why generic AI translation tools struggle with context, terminology, and consistency
• How AI localisation helps affiliates expand into new markets faster
• The importance of balancing speed, quality, and cost in content production
• Why multi-channel marketing will become increasingly important for sustainable growth

Why AI Localisation Matters for Affiliate Market Expansion

Expanding into new markets requires more than simply translating words. Businesses need content that understands local language, terminology, cultural context, and industry requirements.

Barb explains that many companies struggle with localisation because traditional workflows can become expensive and slow, especially when entering smaller markets where finding reliable vendors is difficult.

For operators launching campaigns or affiliates testing new markets, delays can mean missed opportunities. In competitive industries like iGaming, being able to launch localised content quickly can make the difference between entering a market early or following competitors.

This is where AI-powered localisation is changing the process; helping businesses move faster while maintaining consistency and quality.

How AI Localisation Combines Speed With Human Expertise 

While tools like ChatGPT and other large language models have made translation more accessible, Barb explains that generic AI solutions do not always understand the specific requirements of localisation.

The difference with CRAIG is the combination of AI technology with All-in Global’s years of localisation expertise, including terminology, branding guidelines, and industry-specific knowledge.

Barb highlights that AI should not replace people, but instead enhance how teams work. CRAIG includes human support, onboarding, and ongoing optimisation to ensure businesses get content that matches their requirements.

For affiliates and operators, this creates the opportunity to scale content production, test more markets, and adapt campaigns faster without sacrificing quality.

Listen to Find Out More About AI Localisation

• How Revpanda and All-in Global are building a wider marketing ecosystem
• Why translation alone is not enough for successful market expansion
• How CRAIG compares with generic AI translation tools
• How affiliates can use AI localisation to test new opportunities
• Why sustainable growth will require multi-channel strategies

Timestamps

[02:20] – Barb’s journey from competitor to CEO of All-in Global
[05:15] – Why localisation has been difficult to scale and how CRAIG was created
[07:00] – Solving the quality, speed, and cost challenge in translation
[19:00] – How affiliates can use AI localisation to expand into new markets
[32:30] – The future of affiliate marketing and why multi-channel strategies matter

Listen to the Full Episode on AI Localisation and Affiliate Growth

Localisation is becoming more than a translation process, it is becoming a growth advantage.

In this episode, Barb Tasci explains how AI-powered localisation can help affiliates, operators, and advertisers expand faster, reduce operational challenges, and create better experiences for audiences across different markets. To find out more about All-in Global and CRAIG, visit https://all-in.global. 

Interested in taking part in the Affiliate Marketing Podcast? Contact our team to find out sponsorships opportunities and how we can help get your brand seen and heard in front of the right audience – contact [email protected] for more information.

Sign up for the Affiverse Newsletter at affiversemedia.com

Already subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.

Subscribe to the Affiliate Marketing Podcast on Apple Podcasts

Subscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.

Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”