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Lee-Ann Johnstone
In the Season 27 opener of The Affiliate Marketing Podcast, Lee-Ann is joined by Trackdesk Sales Director Sandesh Gunjal to discuss which iGaming affiliate metrics matter beyond first-time deposits (FTDs). They explore how reliable tracking and real-time reporting on betting activity, player lifetime value, and revenue can help affiliates assess traffic quality and build trust with operators.
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By Affiverse
Three Question Podcast: Erik Bergman
In episode 2 of our “3 Questions” podcast, we talk with Erik Bergman, who is on a quest to build Great.com, an organisation that is changing the way people think about... Listen Now
Podcast
• July 15, 2019
By Affiverse
Three Question Podcast: Eitan Gorodetsky
This is the first in a monthly series of the new Three Question Podcast, brought to you by the Affiverse. Our founder and CEO, Lee-Ann Johnstone welcomes the most prominent figures... Listen Now
Podcast
• June 13, 2019
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Black Friday affiliate strategy graphic showing an eight-week planning path for 2026.
Article
Black Friday Affiliate Marketing: An 8-Week Strategy for 2026
A successful Black Friday affiliate marketing strategy begins before promotional traffic arrives. Brands need time to agree on the offer, recruit partners, confirm commercial terms, prepare creative, and test every...
Affiliate Marketing Podcast Season 26 highlights banner featuring host Lee-Ann Johnstone.
Article
The Affiliate Marketing Podcast: Key Takeaways and Season 26 Highlights
Season 26 of the Affiliate Marketing Podcast explored how affiliate teams are putting AI to work, finding new traffic opportunities, and managing the risks that come with growth. Across nine...
TikTok Shop shopping bag and gifts beside a November 11–30, 2026 campaign date card.
Article
TikTok Shop Confirms November 11 Start for US Black Friday Campaign
TikTok Shop has confirmed that its US Black Friday and Cyber Monday campaign will run from November 11 to November 30, 2026. The schedule gives brands and affiliate creators a...
Prop Firm Match affiliate redirects news banner with trading charts on a laptop.
Article
Prop Firm Match Acknowledges Affiliate Redirects as Partners Cut Ties
Prop Firm Match has acknowledged that interactions with firm listings and promotional-code features opened firms’ websites through its affiliate links, following allegations about how the comparison platform generated referrals. Apex...
PewDiePie beside the Ajax logo on a pale geometric background.
Article
PewDiePie Introduces Ajax, a Local AI Model Built for Everyday Tasks
PewDiePie has announced Ajax, a local AI model trained for his Odysseus workspace, with release scheduled for October 3, 2026, at 08:25 JST. The project focuses on everyday tasks such...
Wrapped gifts and snowflakes frame Disney's TikTok Shop holiday event headline and logos.
Article
Disney Plans TikTok Shop Holiday Event With More Than 20 Brands
Disney will bring Disney Store and more than 20 participating brands together on TikTok Shop for a holiday shopping event running November 4–10, 2026. Announced on October 29, the first...
APMA logo above UK affiliate tracking reform headline on purple background with blue curves.
Article
APMA Sets Out Case for UK Affiliate Tracking Reform
The Affiliate & Partner Marketing Association (APMA) has outlined its case for changes to UK affiliate tracking rules, arguing that the limited data used to confirm sales and pay publishers...
Alexa logo beside Amazon parcels and a holiday gift list, with a headline announcing 100 new shopping actions.
Article
Amazon Adds 100 Shopping Actions to Alexa Ahead of the Holidays
Amazon has expanded Alexa for Shopping with more than 100 new actions, including creating holiday gift lists and tracking refunds. In its October 29 announcement, the company said the additions...
Semrush graphic showing AI Overviews on 88% of 400 tracked US desktop commercial keywords in August 2026.
Article
AI Overviews Reach 88% of Tracked Commercial Keywords in Semrush Study
Google AI Overviews appeared for 88% of the commercial keywords tracked in a new Semrush study, covering searches for reviews, comparisons and other purchase research. Published on October 21, the...
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