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By Affiverse
Cherry affiliate enters strategic partnership with Aftonbladet
Affiliate company Game Lounge, a subsidiary of Cherry AB, has today signed an agreement with Aftonbladet, Sweden’s largest media site. The deal provides Game Lounge with an additional marketing channel... Read More
Article
• December 24, 2018
By Affiverse
Better Collective acquires Ribacka Group for €30 million
Better Collective has completed the acquisition of Ribacka Group AB for a fee of €30 million. A Sweden-headquartered firm, Ribacka Group owns a strong network of Swedish sports betting and... Read More
Article
• December 21, 2018
By Affiverse
New Raketech site Cryptimi.com "fits somewhere between gaming affiliation and financial comparison"
Raketech has announced the launch of a new media product that caters to the ever-growing cryptocurrency and blockchain world. Cryptimi.com aims to deliver high-quality content that rates the leading digital... Read More
Article
• December 21, 2018
By Affiverse
Top tips for better Instagram engagement
When it comes to affiliate marketing, Instagram can be an underutilised tool to get your portal noticed.  This social media channel is continually evolving and launching new features which will... Read More
Article
• December 21, 2018
By Affiverse
SMP Snack: GDPR – How do I go about being transparent?
In the latest SMP Snack, SMP eGaming Regulatory Compliance Manager Phil Knox returns for the final GDPR article to discuss the importance of transparency for affiliates with additional insight on... Read More
Article
• December 21, 2018
By Affiverse
SlotsFighter officially becomes part of AskGamblers
We are delighted to announce that SlotsFighter, a unique igaming experience featuring live casino and slot battles, has officially become part of casino affiliate site AskGamblers. Launched in April of this... Read More
Article
• December 21, 2018
By Affiverse
5 tips for successful affiliate seasonal promotion
It’s clear that the holiday season presents many opportunities for creative content marketing for affiliates to capitalise on, but in order to take advantage of seasonal events you need to... Read More
Article
• December 21, 2018
By Affiverse
Too many ads is "key spoiler" for live streaming experience, study finds
Too many adverts has been described as a “key spoiler” for live streaming experiences in a report published by online video platform Brightcove. The 2018 Global Consumer Streaming Habits Survey,... Read More
Article
• December 20, 2018
By Affiverse
David Lowden to vacate William Hill director role
William Hill has confirmed that David Lowden has stepped down from his position as Non-Executive Director to become Chairman and Independent Non-executive Director of Huntsworth plc, the healthcare and communications... Read More
Article
• December 20, 2018
By Affiverse
DraftKings launches in West Virginia with Penn National Gaming affiliate
DraftKings has launched sports betting in West Virginia after reaching a licencing agreement with an affiliate of Penn National Gaming, the operator of Hollywood Casino at Charles Town Races. The... Read More
Article
• December 20, 2018
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Article
Affiverse Media Acquired by Ace Alliance, Part of the Revpanda Group
A New Chapter Begins for One of Affiliate Marketing's Leading Independent Publications AffiverseMedia the #1 digital publication dedicated to “Affiliate Marketing News” educating and informing affiliate and performance marketing professionals...
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Article
The $3.1 Billion Marathon: A Strategic Playbook for the 2026 World Cup Affiliate Manager
The 2026 World Cup changes the affiliate management playbook. With 48 teams, a 39-day schedule, and a projected $3.1 billion betting handle, generic partner support won’t hold. Affiliate managers will...
Podcast
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that...
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Article
Meta Launches Paid Plus Plans for Instagram, Facebook and WhatsApp
Meta has launched paid Plus plans for Instagram, Facebook and WhatsApp, adding a new subscription layer to apps that creators, brands, affiliates and social media teams already use every day....
Podcast
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and...
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Article
Google’s AI Search Guidelines: What Affiliates Need to Know
Google’s latest documentation gives marketers a blunt message: AI Search won’t reward shortcuts. The new Google AI search guidelines show that AI Overviews and AI Mode still rely on crawlable...
Huawei affiliate webinar banner with speakers and 190% revenue growth headline.
Webinar
How Huawei Drove 190% Affiliate Revenue Growth Without Blowing the Budget
Most affiliate managers are told the same thing when they want to grow: spend more. More tenancy budget, more placements, more affiliates. But what if the growth was already sitting...
Podcast
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing...
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