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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
How can you measure the success of a marketing campaign?
Nowadays there are a number of different metrics that can be used to measure the success of your marketing campaigns. It is important to measure the success of your marketing... Read More
Article
• June 22, 2021
By Affiverse
5 tips for selling as an affiliate through Instagram
Affiliate marketing on Instagram has exploded in recent years. It has paved the way for a growing number of influencers and brands to come together and influence consumer behaviour on... Read More
Article
• June 22, 2021
By Affiverse
5 ways to engage with affiliates this summer  
As we all know, affiliate marketing is a rapidly growing industry and has greatly changed the way that we market. Nowadays, brands all of the world are taking advantage of... Read More
Article
• June 18, 2021
By Affiverse
What social media platforms should affiliates use?
As an affiliate you need to make sure that you are nurturing a good community online so that you are able to get the engagement you need. You need to... Read More
Article
• June 17, 2021
By Affiverse
Newsletter feature launching for Facebook
Facebook is preparing to launch its newsletter feature soon. This follows on from the success of Substack, and Twitter’s launch of its own newsletter feature. Facebook’s iteration will be called... Read More
Article
• June 16, 2021
By Affiverse
What affiliates should know about Colorado’s new data privacy bill
As sports betting and casino gambling roll out across the USA, many affiliates are beginning to settle into the American markets and see what is on offer here. However, in... Read More
Article
• June 14, 2021
By Affiverse
The future of affiliate marketing – what can iGaming and retail learn from each other?
Affiliate marketing is one of those markets and industries that is constantly evolving. Affiliates need to be on the ball and hunting down changes and trends as they happen. Being... Read More
Article
• June 11, 2021
By Affiverse
How affiliates can appear confident in their copy
From social media posts to outreach to new partners to articles and guides on your site and in publications, affiliate marketing can include a lot of copy. This is a... Read More
Article
• June 10, 2021
By Affiverse
5 common affiliate marketing mistakes
When it comes to affiliate marketing, it is important to get it right first time. Building your own website can be difficult but costly and time-consuming mistakes can have a... Read More
Article
• June 9, 2021
By Affiverse
Tips for building your affiliate marketing email list
One great way to reach many different members of your audience and keep them engaged and interested in your content is through email marketing campaigns. Having an email list full... Read More
Article
• June 8, 2021
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
LinkedIn creator profile connected to brand, partnership and performance icons.
Article
LinkedIn Creator Marketplace Adds a New Layer to B2B Creator Discovery
LinkedIn is making a clearer move into B2B creator discovery. The platform has introduced Creator Marketplace, a new section inside LinkedIn’s ad platform that helps advertisers find creators by sector,...
Podcast
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned...
Nike Rip the Script featured image with World Cup ad thumbnail and campaign headline.
Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
PewDiePie posing beside laptop showing the Odysseus AI workspace interface.
Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
Samsung Ads smart TV home screen displayed in a modern living room.
Article
Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers
Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience....
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