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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
Key Takeaways from the Amplify Summit: eCommerce and consumer shopability
On the first day of the Amplify Summit, Lee-Ann sat down with some well-respected industry peers to discuss the word of the year: eCommerce. Specifically, consumers’ buying behaviours and how... Read More
Article
• January 30, 2023
By Affiverse
Key Takeaways From the Amplify Summit: What the BIG affiliate & performance marketing trends are for 2023
In the opening discussion of the Amplify Summit, Lee-Ann was joined by Finder Head of Performance, Stephen Davis, Shopify Product Leader, Mike Schmidt, and Perform CEO, Erin Cigich, to discuss... Read More
Article
• January 27, 2023
By Affiverse
Case study: What can we learn from the Green M&M?
If you’ve watched Fox News over the past year, or seen the clips, you’ll know that Tucker Carlson has quite the bee in his bonnet about a certain sultry woman.... Read More
Article
• January 25, 2023
By Affiverse
Why the recession is good news for social media marketers
There is definitely a financial crunch going on around the western world. The US media doesn’t want to call it “a recession”, and the UK media keeps threatening it’ll happen... Read More
Article
• January 24, 2023
By Affiverse
Aiding mental health when you have an online presence
In today’s world, we’ve never been more aware of how important our mental health is. Conditions like anxiety and depression are prevalent, particularly among younger demographics. Many experts have theorized... Read More
Article
• January 20, 2023
By Affiverse
Getting your team ready to perform
As an affiliate manager, maximizing your team’s performance should be your number one priority. It is your duty to ensure that your team is always firing on all cylinders, and... Read More
Article
• January 18, 2023
By Affiverse
Top social media trends to watch out for in 2023
Social media represents one of the most important opportunities for affiliate markets. It offers access to a potential market of billions of customers and the creative options and opportunities are... Read More
Article
• January 17, 2023
By Affiverse
How to set goals to meet tangible outcomes
It’s January and that means there are a lot of people locking away their wine, signing up for that gym membership, and otherwise making moves to stick to their New... Read More
Article
• January 16, 2023
By Affiverse
5 Tips for Making the most of your time at AMPLIFY Summit
Networking is a crucial part of any professional event, and Amplify Summit is no exception. The virtual event, brought to you by Affiverse Limited, offers attendees the opportunity to connect... Read More
Article
• January 11, 2023
By Affiverse
Generating leads and affiliate sign ups during quiet seasons
Running any kind of business is a complex operation that requires a great deal of planning, preparation, and dedication. You must be able to adapt and adjust to shifting markets... Read More
Article
• January 10, 2023
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
LinkedIn creator profile connected to brand, partnership and performance icons.
Article
LinkedIn Creator Marketplace Adds a New Layer to B2B Creator Discovery
LinkedIn is making a clearer move into B2B creator discovery. The platform has introduced Creator Marketplace, a new section inside LinkedIn’s ad platform that helps advertisers find creators by sector,...
Podcast
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned...
Nike Rip the Script featured image with World Cup ad thumbnail and campaign headline.
Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
PewDiePie posing beside laptop showing the Odysseus AI workspace interface.
Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
Samsung Ads smart TV home screen displayed in a modern living room.
Article
Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers
Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience....
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