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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
Key Takeaways from the Amplify Summit: eCommerce and consumer shopability
On the first day of the Amplify Summit, Lee-Ann sat down with some well-respected industry peers to discuss the word of the year: eCommerce. Specifically, consumers’ buying behaviours and how... Read More
Article
• January 30, 2023
By Affiverse
Key Takeaways From the Amplify Summit: What the BIG affiliate & performance marketing trends are for 2023
In the opening discussion of the Amplify Summit, Lee-Ann was joined by Finder Head of Performance, Stephen Davis, Shopify Product Leader, Mike Schmidt, and Perform CEO, Erin Cigich, to discuss... Read More
Article
• January 27, 2023
By Affiverse
Case study: What can we learn from the Green M&M?
If you’ve watched Fox News over the past year, or seen the clips, you’ll know that Tucker Carlson has quite the bee in his bonnet about a certain sultry woman.... Read More
Article
• January 25, 2023
By Affiverse
Why the recession is good news for social media marketers
There is definitely a financial crunch going on around the western world. The US media doesn’t want to call it “a recession”, and the UK media keeps threatening it’ll happen... Read More
Article
• January 24, 2023
By Affiverse
Aiding mental health when you have an online presence
In today’s world, we’ve never been more aware of how important our mental health is. Conditions like anxiety and depression are prevalent, particularly among younger demographics. Many experts have theorized... Read More
Article
• January 20, 2023
By Affiverse
Getting your team ready to perform
As an affiliate manager, maximizing your team’s performance should be your number one priority. It is your duty to ensure that your team is always firing on all cylinders, and... Read More
Article
• January 18, 2023
By Affiverse
Top social media trends to watch out for in 2023
Social media represents one of the most important opportunities for affiliate markets. It offers access to a potential market of billions of customers and the creative options and opportunities are... Read More
Article
• January 17, 2023
By Affiverse
How to set goals to meet tangible outcomes
It’s January and that means there are a lot of people locking away their wine, signing up for that gym membership, and otherwise making moves to stick to their New... Read More
Article
• January 16, 2023
By Affiverse
5 Tips for Making the most of your time at AMPLIFY Summit
Networking is a crucial part of any professional event, and Amplify Summit is no exception. The virtual event, brought to you by Affiverse Limited, offers attendees the opportunity to connect... Read More
Article
• January 11, 2023
By Affiverse
Generating leads and affiliate sign ups during quiet seasons
Running any kind of business is a complex operation that requires a great deal of planning, preparation, and dedication. You must be able to adapt and adjust to shifting markets... Read More
Article
• January 10, 2023
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Black Friday affiliate strategy graphic showing an eight-week planning path for 2026.
Article
Black Friday Affiliate Marketing: An 8-Week Strategy for 2026
A successful Black Friday affiliate marketing strategy begins before promotional traffic arrives. Brands need time to agree on the offer, recruit partners, confirm commercial terms, prepare creative, and test every...
TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
Meta Creator Marketing Hub displayed on a desktop computer with creator discovery and partnership ad tools.
Article
Meta Unifies Creator Discovery and Partnership Ads in New Marketing Hub
Meta has officially launched its Creator Marketing Hub, bringing creator discovery, content evaluation, permissions, communication and partnership-ad creation into one workflow. The company first previewed the hub in June and...
Pinterest visual search interface displaying a selected handbag alongside related sponsored products.
Article
Pinterest Opens Visual Search Ads to Performance Advertisers
Pinterest is opening visual search to performance advertisers with a new ad format that places sponsored results in Pinterest Search Results and Pin close-ups. Visual Search Ads will allow eligible...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
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