Secure your Media Opportunities for 2026 Secure your Media Here
Login
Contact Us
HomeContent HubInsights

Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
5 ways AI will Change Affiliate Marketing Forever
Artificial intelligence (AI) is making waves in virtually every sector of business, and affiliate marketing is no exception. With the rise of AI, marketers and advertisers are exploring new ways... Read More
Article
• February 16, 2023
By Affiverse
How do you build strong relationships with affiliate partners?
As we have pointed out in past, being an affiliate manager is more about the soft skills than the hard skills. The utmost upon them are people skills. And though... Read More
Article
• February 15, 2023
By Affiverse
What could possibly improve the Super Bowl half time commercials? Influencers
As we noted in another piece covering Super Bowl LVII, there was a noticeable gap in the celebrities that appeared in the many Super Bowl commercials: influencers. Influencers were suspiciously... Read More
Article
• February 14, 2023
By Affiverse
What are the takeaways from the biggest Super Bowl LVII adverts?
We’re looking at the world’s most high-profile marketing opportunity: the Super Bowl halftime show. Sure, there was Rihanna doing what Rihanna does best, but there was also Pringles jokes to... Read More
Article
• February 13, 2023
By Affiverse
Why a diverse team is critical to your marketing strategies
The idea of diversity is something we’ve heard more and more in recent years, and it is becoming increasingly important for businesses and consumers alike. Positive diversity and inclusion practices... Read More
Article
• February 10, 2023
By Affiverse
Key Takeaways from Amplify Summit: How will web3.0 impact performance marketing in 2023?
Our final panel was spent exploring the impact that affiliate marketers face (in all industries) as we look at what’s changing and impacting performance marketing this year, like web3.0. For... Read More
Article
• February 8, 2023
By Affiverse
Key Takeaways from Amplify Summit: Getting ahead of deprecation in cookies before changes in 2024
With Google changing its policies and moving deprecation in cookies back to 2024 what will brands and partners need to do to plan for this change? Lee-Ann is joined by... Read More
Article
• February 7, 2023
By Affiverse
Walgreens is redirecting money out of its affiliate marketing program: a sign for the future?
In a move that has become somewhat familiar in the tech industry in 2023, Walgreens informed a large chunk of its paid professionals, via a rather inhumane mass email, that... Read More
Article
• February 6, 2023
By Affiverse
Key Takeaways from Amplify Summit: Modern approaches to amplifying content based partnerships in your affiliate program
In the first panel of the second day of the Amplify Summit, Lee-Ann was joined by a selection of affiliate marketing peers to explore modern search, what’s changing how AI... Read More
Article
• February 1, 2023
By Affiverse
Key Takeaways from Amplify Summit: How to navigate and build successful B2B partnerships
In this panel, Lee-Ann was leading a panel detailing exactly how you can navigate the partnership economy to build B2B and brand-to-brand relationships that drive incremental sales for your business... Read More
Article
• January 31, 2023
1 … 16 17 18 19 20 … 40
Categories
Become A Contributor

Share your expertise and expand your reach and become a content contributor with us today!

Contact Us To Find Out More
Black Friday affiliate strategy graphic showing an eight-week planning path for 2026.
Article
Black Friday Affiliate Marketing: An 8-Week Strategy for 2026
A successful Black Friday affiliate marketing strategy begins before promotional traffic arrives. Brands need time to agree on the offer, recruit partners, confirm commercial terms, prepare creative, and test every...
TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
Meta Creator Marketing Hub displayed on a desktop computer with creator discovery and partnership ad tools.
Article
Meta Unifies Creator Discovery and Partnership Ads in New Marketing Hub
Meta has officially launched its Creator Marketing Hub, bringing creator discovery, content evaluation, permissions, communication and partnership-ad creation into one workflow. The company first previewed the hub in June and...
Pinterest visual search interface displaying a selected handbag alongside related sponsored products.
Article
Pinterest Opens Visual Search Ads to Performance Advertisers
Pinterest is opening visual search to performance advertisers with a new ad format that places sponsored results in Pinterest Search Results and Pin close-ups. Visual Search Ads will allow eligible...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
More