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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
5 ways AI will Change Affiliate Marketing Forever
Artificial intelligence (AI) is making waves in virtually every sector of business, and affiliate marketing is no exception. With the rise of AI, marketers and advertisers are exploring new ways... Read More
Article
• February 16, 2023
By Affiverse
How do you build strong relationships with affiliate partners?
As we have pointed out in past, being an affiliate manager is more about the soft skills than the hard skills. The utmost upon them are people skills. And though... Read More
Article
• February 15, 2023
By Affiverse
What could possibly improve the Super Bowl half time commercials? Influencers
As we noted in another piece covering Super Bowl LVII, there was a noticeable gap in the celebrities that appeared in the many Super Bowl commercials: influencers. Influencers were suspiciously... Read More
Article
• February 14, 2023
By Affiverse
What are the takeaways from the biggest Super Bowl LVII adverts?
We’re looking at the world’s most high-profile marketing opportunity: the Super Bowl halftime show. Sure, there was Rihanna doing what Rihanna does best, but there was also Pringles jokes to... Read More
Article
• February 13, 2023
By Affiverse
Why a diverse team is critical to your marketing strategies
The idea of diversity is something we’ve heard more and more in recent years, and it is becoming increasingly important for businesses and consumers alike. Positive diversity and inclusion practices... Read More
Article
• February 10, 2023
By Affiverse
Key Takeaways from Amplify Summit: How will web3.0 impact performance marketing in 2023?
Our final panel was spent exploring the impact that affiliate marketers face (in all industries) as we look at what’s changing and impacting performance marketing this year, like web3.0. For... Read More
Article
• February 8, 2023
By Affiverse
Key Takeaways from Amplify Summit: Getting ahead of deprecation in cookies before changes in 2024
With Google changing its policies and moving deprecation in cookies back to 2024 what will brands and partners need to do to plan for this change? Lee-Ann is joined by... Read More
Article
• February 7, 2023
By Affiverse
Walgreens is redirecting money out of its affiliate marketing program: a sign for the future?
In a move that has become somewhat familiar in the tech industry in 2023, Walgreens informed a large chunk of its paid professionals, via a rather inhumane mass email, that... Read More
Article
• February 6, 2023
By Affiverse
Key Takeaways from Amplify Summit: Modern approaches to amplifying content based partnerships in your affiliate program
In the first panel of the second day of the Amplify Summit, Lee-Ann was joined by a selection of affiliate marketing peers to explore modern search, what’s changing how AI... Read More
Article
• February 1, 2023
By Affiverse
Key Takeaways from Amplify Summit: How to navigate and build successful B2B partnerships
In this panel, Lee-Ann was leading a panel detailing exactly how you can navigate the partnership economy to build B2B and brand-to-brand relationships that drive incremental sales for your business... Read More
Article
• January 31, 2023
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
LinkedIn creator profile connected to brand, partnership and performance icons.
Article
LinkedIn Creator Marketplace Adds a New Layer to B2B Creator Discovery
LinkedIn is making a clearer move into B2B creator discovery. The platform has introduced Creator Marketplace, a new section inside LinkedIn’s ad platform that helps advertisers find creators by sector,...
Podcast
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned...
Nike Rip the Script featured image with World Cup ad thumbnail and campaign headline.
Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
PewDiePie posing beside laptop showing the Odysseus AI workspace interface.
Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
Samsung Ads smart TV home screen displayed in a modern living room.
Article
Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers
Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience....
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