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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
Digital industry layoffs: what is going on?
As we reported today, Meta is going through another round of mass layoffs. The tech giant is cutting an additional 10,000 jobs after a series of similar cuts that have... Read More
Article
• April 24, 2023
By Affiverse
Commonly Used Affiliate Tech
The affiliate marketing sector is booming. With a current market value of over $17 billion, the industry is healthier than ever and only looks set to grow as we head into... Read More
Article
• April 21, 2023
By Affiverse
A revisiting of Google ranking factors
SEO always needs a refresher course once in a while. The digital world is always changing, and Google likes to make a habit of upgrading its 10 commandments for ranking... Read More
Article
• April 19, 2023
By Affiverse
Why you should encourage sustainable business practices
It’s Earth Day this weekend, April 22nd to be exact, and to celebrate, we’re doing our bit to encourage companies to do their bit for the planet. And the best... Read More
Article
• April 18, 2023
By Affiverse
Areas of social media marketing you should read up on
The advent of social media changed the marketing world forever. Previously, marketing and advertising were done through traditional mediums like TV, radio, and print. Now, companies have refocused their efforts... Read More
Article
• April 17, 2023
By Affiverse
How to stand out as a music-themed affiliate
Music is a massive genre of social media. Everyone has a love of music, to the point that it’s universal, and most people are told they should have some musical... Read More
Article
• April 14, 2023
By Affiverse
A closer look at Affiliate Marketing in the pet industry
Affiliate marketing is an incredibly broad and varied sector. Almost every industry will have affiliates promoting products for companies and spreading the word about new services, the pet industry being... Read More
Article
• April 12, 2023
By Affiverse
Case Studies: Dumb Ways to Die and the lessons of going viral
“Eat a two-week-old unrefrigerated pie…” That sentence alone should send you into a chorus. Dumb Ways to Die is iconic. It’s a public health and safety campaign from Melbourne, Australia, made... Read More
Article
• April 11, 2023
By Affiverse
Easter is a time of fresh starts: how to rebrand
As the owner of any kind of business, be it an affiliate marketing company or an ecommerce platform, your brand’s image and identity is everything. Brand image should convey a... Read More
Article
• April 10, 2023
By Affiverse
Mental health and remote working: a guide for Affiliate Managers
Over the past few years, we’ve seen the concept of remote working become incredibly popular. At first, it was made necessary by pandemic lockdowns, but since restrictions have been lifted... Read More
Article
• April 7, 2023
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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