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By Affiverse
Genting becomes latest operator to partner with Rightlander
Genting has become the latest tier one operator to partner with affiliate landing page tracker Rightlander, as it looks to improve affiliate compliance and strengthen its responsible gambling measures. Rightlander’s... Read More
Article
• June 4, 2018
By Affiverse
888casino looks to deliver superior experience with new site launch
Online casino operator, 888casino, has undergone a major redesign, aiming to deliver a superior experience to its players powered by a brand new gaming platform and web application. Founded in... Read More
Article
• May 30, 2018
By Affiverse
Nektan announces partnership with Traffic Label affiliate network
Nektan Plc, an international B2B and white label gaming software and services provider, has announced a multi-brand partnership with affiliate network Traffic Label. As part of the deal, three new... Read More
Article
• May 30, 2018
By Affiverse
GVC and Playtech in talks to secure “long-term mutually beneficial relationship”
Multinational sports betting and gaming group GVC Holdings has revealed that its in talks with Playtech, in an attempt to secure a long-term deal with the gambling software developer Disclosing... Read More
Article
• May 25, 2018
By Affiverse
Square in the Air reinforces growth with four new additions
Multi-award-winning PR agency Square in the Air has recruited four new senior employees, just weeks after being listed as one of the UK’s fastest growing PR agencies by marketing news... Read More
Article
• May 24, 2018
By Affiverse
BlockChip open to affiliate partnerships as it announces London launch
Igaming startup BlockChip has announced that the firm will be open to affiliate partnerships in the next few months, as it disclosed details of a launch event at London’s historic... Read More
Article
• May 24, 2018
By Affiverse
Videoslots appoints new Head of Affiliates
Casino operator Videoslots has appointed Miles Saacks as its new Head of Affiliates as it continues to scale up its marketing function. Saacks, who originally joined Videoslots as an Executive... Read More
Article
• May 24, 2018
By Affiverse
How is change in regulation and technology impacting affiliate businesses?
Within the UK, regulation is getting tighter and the market is much more regulated now  for affiliates to promote in. In other markets, stringent regulation is actually paving the way... Read More
Article
• May 21, 2018
By Affiverse
Nolimit City games rolled out across GiG affiliate brands
Following the multi-year deal established in 2017, Gaming Innovation Group (GiG) has announced the successful integration of Nolimit City content into its igaming platform and ecosystem. The deal will see... Read More
Article
• May 21, 2018
By Affiverse
Paddy Power Betfair confirms talks to acquire DFS site
Bookmaking giant Paddy Power Betfair (PPB) has confirmed talks over a merger in the US with fantasy sports site FanDuel. Talks centre around combining its US operation with FanDuel to... Read More
Article
• May 16, 2018
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Article
Affiverse Media Acquired by Ace Alliance, Part of the Revpanda Group
A New Chapter Begins for One of Affiliate Marketing's Leading Independent Publications AffiverseMedia the #1 digital publication dedicated to “Affiliate Marketing News” educating and informing affiliate and performance marketing professionals...
World Cup 2026 strategy banner with trophy and Affiverse branding.
Article
The $3.1 Billion Marathon: A Strategic Playbook for the 2026 World Cup Affiliate Manager
The 2026 World Cup changes the affiliate management playbook. With 48 teams, a 39-day schedule, and a projected $3.1 billion betting handle, generic partner support won’t hold. Affiliate managers will...
Podcast
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that...
Meta graphic showing Instagram, Facebook and WhatsApp grouped under one brand.
Article
Meta Launches Paid Plus Plans for Instagram, Facebook and WhatsApp
Meta has launched paid Plus plans for Instagram, Facebook and WhatsApp, adding a new subscription layer to apps that creators, brands, affiliates and social media teams already use every day....
Podcast
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and...
Google AI Search Guidelines graphic with Affiverse blog frame.
Article
Google’s AI Search Guidelines: What Affiliates Need to Know
Google’s latest documentation gives marketers a blunt message: AI Search won’t reward shortcuts. The new Google AI search guidelines show that AI Overviews and AI Mode still rely on crawlable...
Huawei affiliate webinar banner with speakers and 190% revenue growth headline.
Webinar
How Huawei Drove 190% Affiliate Revenue Growth Without Blowing the Budget
Most affiliate managers are told the same thing when they want to grow: spend more. More tenancy budget, more placements, more affiliates. But what if the growth was already sitting...
Podcast
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing...
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