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Breaking news, expert analysis, and the latest industry shifts curated and written by our editorial team to keep you informed on what truly matters in affiliate and performance marketing.
By Affiverse
Safer Gambling tools in Sweden and Denmark
Following success in the UK since autumn 2021, LeoVegas Group is launching personalised messaging in the Swedish and Danish markets to help point customers to safer gambling tools. These messages... Read More
Article
• April 22, 2022
By Affiverse
Amazon launches Buy with Prime feature
Online marketplace and retailer Amazon has launched a new service for its merchants called Buy with Prime, allowing them to build direct relationships with their shoppers. This tool would allow... Read More
Article
• April 22, 2022
By Affiverse
DAZN partners with Pragmatic for sports betting brand
A new sport betting brand, DAZN Bet has been announced to soft launch in August. The brand is the creation of sports streaming business DAZN, which has partnered with gaming... Read More
Article
• April 21, 2022
By Affiverse
“Imperfects” platform launched by eBay
Global ecommerce platform eBay is launching a new platform called Imperfects to help fight fashion waste and to stop almost perfect items from heading to landfill. The items available on... Read More
Article
• April 21, 2022
By Affiverse
Web.com announce new eCommerce platform for SMBs
Web.com have announced a brand new eCommerce platform that combines eCommerce automation with SEO and a user-friendly drag and drop interface. It is a great way for SMBs to kickstart their... Read More
Article
• April 20, 2022
By Affiverse
Racehorse Lotto to expand in Ireland with £2 million raise
The concept of Racehorse Lotto is expected to expand in Ireland by raising £2 million. Brothers James and Hugh O’Donnell are making moves to expand the lottery. The former horse... Read More
Article
• April 20, 2022
By Affiverse
New rules on customer care duties for online gambling operators
Coming into effect on the 12th September 2022, the UK Gambling Commission (UKGC) has introduced new guidance requiring all remote licensed gambling operations to work to identify and intervene with... Read More
Article
• April 19, 2022
By Affiverse
Meta launches creator fund for the Metaverse
Facebook and Instagram umbrella company, Meta, has launched various creator fund programs for the upcoming Metaverse. In an announcement in October of last year, CEO Mark Zuckerberg outlined the idea... Read More
Article
• April 19, 2022
By Affiverse
SoftSwiss launches Lootbox Bonus
Sports betting supplier SoftSwiss has developed a new offer called the Lootbox Bonus, adding gamification into their bonuses. As players place bets at SoftSwiss’s sportsbooks, they will accumulate points. Once... Read More
Article
• April 18, 2022
By Affiverse
The tide may be turning on crypto regulation
The world of cryptocurrency has taken a turn in regard to crypto regulation. Despite crypto being banned outright in China, countries such as the U.S. and Britain are beginning to... Read More
Article
• April 18, 2022
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Article
10 Ways of Becoming an Affiliate Without a Blog
Beyond the Blog: 10 Ingenious Ways to Succeed as an Affiliate Marketer Without Writing a Single Post The affiliate marketing world has a well-worn path: start a blog, build traffic,...
Podcast
From Setup to Scale: Growing Affiliate Programs the Right Way
On this week’s Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings...
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The Next Chapter: Inside Affiverse Issue 3
Is Your Affiliate Strategy Ready for the Revolution That’s Already Underway? While most marketers are still using yesterday’s playbook, industry pioneers are quietly rewriting the rules of engagement—and the gap...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
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Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
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The Boston Consulting Group Matrix: A Strategic Framework for Affiliate Marketers
With limited time and resources, affiliate marketers must make calculated choices about where to focus their efforts—whether they’re managing a portfolio of niche sites or multiple content sections within a...