ELEVATE Summit Affiliate Conference London 2025

As we reach the midpoint of 2025, affiliate marketing has transformed with new challenges and opportunities. This panel of industry experts will explore the current landscape and socio economic trends shaping the space, including how SMEs can harness affiliate programs to perform better today. From changes in regulations to the integration of new technologies, this session sets the stage for actionable insights to help businesses thrive.

Most PR still plays by the same old rules – chasing coverage that looks good on a slide but delivers little in return. That doesn’t cut it anymore. If you’re an SME, publisher or advertiser trying to get real results without wasting budget, this session will show you how performance-led PR changes your game. It’s not about shouting the loudest. It’s about making every piece of content, every media placement, every campaign really work – towards leads, growth, or whatever your business actually needs. We’ll break down the core building blocks of a modern PR mix – content, creative, media and social and show how to link them back to ROI. No waffle, no inflated promises. Just practical tactics, smart thinking and a clear way to measure what matters. If your PR isn’t delivering the right business impact, it’s time to face the music and learn to change the tune!

Afternoon Coffee & Exhibitor Networking. Grab a fresh cup of coffee and connect with our exhibitors to discover new tools, services and propositions that can help your business grow!

Performance-based partnerships with social media influencers and creators are game-changers for brands. This session dives into best practices for both Affiliate/ Content Creator and Publisher and Advertiser offering insights from the new wave of traffic drivers entering the marketplace and what brands need to do to build stronger relationships with these Gen Z practitioners. Learn how to navigate outreach that gets a response, build successful campaigns and contracts, leverage and set accurate KPIs, and understand platform-specific trends to achieve mutual success.

Your ability to communicate effectively can make or break your ability to attract new traffic sources. This keynote session, led by a top short form content influencer and SaaS affiliate marketer will help you create content that sells your business or your brand and also explore behavioral and psychological insights that impact how you use video content to do that. Attendees will leave with an understanding of how to create content with just 90 seconds using actionable techniques to improve pitch delivery and relationship-building and results.

Enjoy a buffet style lunch while connecting with exhibitors and speakers to discuss the morning sessions and view demonstrations of platform providers and service providers too.

Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow sits down with George Charalampakis, Co-Founder of Codefunnels to explore the current affiliate landscape for media buyers, tips and tricks for running successful campaigns, and how supportive tracking and analytics can fuel smarter decision-making now and into the future.

This dynamic panel brings together industry experts who will share actionable strategies for SMEs to diversify their customer acquisition channels including targeted paid media, mobile app opportunities, Card Linked Offers (CLO), and innovative offline-to-online funnels to create a robust performance marketing ecosystem. Discover how these channels can complement each other to build resilience against market fluctuations and algorithm changes.You’ll walk away with practical insights on which alternative channels to bring in for your specific business model get best practice advice for implementing growth strategies across multiple platforms, budget allocation guidelines for testing and scaling new traffic sources and real-world case studies of SMEs that successfully diversified beyond traditional channels. Whether you’re looking to reduce customer acquisition costs, tap into untapped markets, or fortify your business against platform dependencies, this session delivers the blueprint you need to strategically expand your traffic portfolio and accelerate sustainable growth.

Afternoon Coffee & Exhibitor Networking. Grab a fresh cup of coffee and connect with our exhibitors to discover new tools, services and propositions that can help your business grow!

Email marketing is making a major comeback after being less fashionable for a while there! We’re looking at how email content and tech is evolving, alongside GDPR, Consent and recent deliverability changes like those from Outlook demand new approaches. This session delves deep into tools, techniques, and strategies for building effective funnels, optimizing lead generation, and maximizing email marketing impact. Learn how to overcome challenges in 2025 and integrate email marketing into your overall acquisition strategy.

Google is more reliant on link authority than ever. SMEs are getting links and DigitalPR wrong and many think it is too expensive for businesses like theirs – Gareth will show you why it is not and how you can implement tactics yourself to grow your Google visibility and revenue!

Reflect on the day’s sessions, build connections with our exhibitors over cocktails and appetizers in the main exhibition area as you unwind and reflect on the day’s events.