iGaming software provider EveryMatrix has acquired sports betting tech developer Leapbit as a part of its OddsMatrix business.
They will use the skills and tools available through Leapbit to further their omnichannel capabilities. This will hopefully allow them to offer new solutions to customers, including virtual sports and lottery games.
Leapbit has so far nurtured a great reputation for being able to create bespoke projects for their sportsbook partners. This new partnership should help to elevate their skills and bring their tools to even more clients.
Group CEO of EveryMatrix, Ebbe Groes, said, “OddsMatrix is one of the company’s three pillars and is growing at a tremendous rate already,” said Groes. “Retail is a big component of any comprehensive sports betting suite, and by integrating Leapbit’s technology, we can take OddsMatrix to new levels of complexity.
“We’ve been impressed by Leapbit’s technology and expert team, and we’re looking forward to growing OddsMatrix together by greatly expanding our addressable market.”
Božo Kekez, CEO of Leapbit, added, “We’re delighted to be signing with EveryMatrix. The past four years with Leapbit have been more fruitful than expected; we’ve done a lot of work in a short time frame and couldn’t be prouder of this outcome.”
Affiliates working with brands affiliated with these companies should prepare for new materials or campaigns as this partnership takes root.