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Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Affiverse
How free networking can help grow your business
Last week I hosted the first Digital Marketing Mixer – a FREE business networking event for everyone I know in the iGaming and Affiliate Marketing industry. We had a huge turnout... Read More
Article
• May 27, 2020
By Affiverse
Getting a clearer picture of the May 2020 Google core update
To the surprise of nobody, Google is at it again with another update. But this one is particularly important to affiliates.  On 4th May, the tech giant made changes to... Read More
Article
• May 19, 2020
By Affiverse
Digital marketing on a budget: Gain inspiration from the Faroe Islands’ online strategy
Although global travel is restricted right now, the creativity of some tourism boards is stronger-than-ever. One place this is visible is in the Faroe Islands.  Since mid-April, Visit Faroe Islands... Read More
Article
• May 11, 2020
By Affiverse
LinkedIn: Your ultimate weapon in the battle for brand awareness
Social networking platforms have infiltrated our lives in such a massive way that businesses have been heavily investing in their social media presence to achieve their marketing goals. There are... Read More
Article
• April 17, 2020
By Affiverse
What is ‘ad hijacking’ and how do you prevent it?
Imitation is the best form of flattery. It’s also very annoying when it leads to affiliates stealing your traffic, because they bunny hopped off the back of your brand name. ... Read More
Article
• April 7, 2020
By Affiverse
No April Fool’s joke: What to do if your Twitter account gets suspended
It’s funny how social media works these days. There you are, a law-abiding citizen of the virtual world. Then, one day, you post something without bad intentions. And before you... Read More
Article
• April 1, 2020
By Affiverse
Technology Trends: Three trends in digital business to watch
What Does the Future Hold? The term “disrupt” has really become synonymous with both success and innovation. Google Trends have shown time and time again that the use of the... Read More
Article
• March 25, 2020
By Affiverse
Ways to rank quicker in search engines
Committing to SEO is a long-term task. It can not only take time to rank, but regular website audits are also needed to ensure that you don’t end up on... Read More
Article
• March 11, 2020
By Affiverse
How to protect your brand in an affiliate program
Affiliate marketing is big, but we’re sure that you already knew that. But were you aware of just *how* big it is? According to 2018 statistics by the Performance Marketing Association,... Read More
Article
• March 5, 2020
By Affiverse
How can affiliates benefit from influencer marketing at Euro 2020?
Amsterdam, Copenhagen, Bilbao, Baku. Sounds like a bucket list of city breaks this year, right? Well, it's also four of the 12 host cities for Euro 2020. This year’s tournament is... Read More
Article
• February 26, 2020
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
World Cup 2026 marketing funnel with search, creators, streaming, retail and fan engagement.
Article
World Cup 2026 Marketing Turns Soccer Discovery Into a Digital Funnel
World Cup 2026 marketing will not stop at the final whistle. Fans will search for rules, watch clips, follow creators, open streaming platforms, buy local merchandise and discover clubs long...
Podcast
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,...
Cloudflare Radar graphic showing bot traffic testing affiliate attribution.
Article
Cloudflare Bot Data Raises New Questions for Affiliate Attribution
Cloudflare Radar data shows that automated traffic now accounts for a major share of web page requests, adding pressure to how marketers read traffic quality, attribution, and conversion data. The...
Meta AI search and Instagram live shopping graphic with Facebook, Instagram and Meta logos.
Article
Meta Expands AI Search and Live Commerce Tools Across Facebook and Instagram
Meta has introduced new AI search tools for Facebook and expanded its live commerce ad products across Facebook and Instagram, giving brands, creators and affiliates more ways to connect discovery...
UK under-16 social media ban graphic showing restricted social media logos and advertising impact.
Article
UK Under-16 Social Media Ban Raises New Questions for Advertisers and Affiliates
The UK government confirmed on 15 June 2026 that it plans to ban under-16s from accessing social media platforms, a move that could reshape youth-focused advertising, creator partnerships, social commerce,...
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