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Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Affiverse
Facebook tests new cross-posting feature
Facebook has tested a new cross-posting feature that would allow users to share content posted to their Facebook feed to Instagram. It comes after the social media giant allowed users... Read More
Article
• October 19, 2021
By Affiverse
New Gen Z insights shared by Twitter
Twitter has provided users and marketers with some insights into the audience using the channel most. Gen Z is a valuable audience for many brands and learning how they use... Read More
Article
• October 14, 2021
By Affiverse
Facebook whistleblower to speak to UK Parliament
Whistleblower and ex-employee of Facebook, Frances Haugen is set to appear in front of the UK Parliament in October. The data scientist from Iowa is said to appear before the... Read More
Article
• October 12, 2021
By Affiverse
Is Short-Form Video Content the Future of Affiliate Marketing?
Short-form video content is taking off, and with it will be a whole host of new marketing opportunities. Read on to understand how to navigate the new content genre that... Read More
Article
• October 8, 2021
By Affiverse
Facebook returns after worse outage since 2008
Facebook and its services Instagram and WhatsApp are back up after six hours of global outage. This is the biggest outage since a bug took the site down for approximately... Read More
Article
• October 5, 2021
By Affiverse
Facebook wades in on Short-Form Video Content
Social media giant Facebook is now embracing short-form video content with the launch of Reels. After the successful launch of Reels on Instagram, its mother company, Facebook, is looking to... Read More
Article
• September 30, 2021
By Affiverse
Twitter is embracing cryptocurrency
It seems Twitter is embracing the idea of cryptocurrency, with new features to aid those trading in the new currency. Twitter and crypto Twitter is already the unofficial hub of... Read More
Article
• September 27, 2021
By Affiverse
Facebook integrates Business Suite with Vimeo Create
Facebook has announced it has integrated its Business Suite with Vimeo Create in an attempt to encourage small and medium-sized businesses to get involved with video advertising and marketing. What is... Read More
Article
• September 17, 2021
By Affiverse
Alternative search engines to consider when optimising content
Google has a well-known monopoly on search engines. It is very useful when it comes to SEO and digital marketing in general. However, it is important that you aren’t just... Read More
Article
• September 8, 2021
By Affiverse
Marketers distrust TikTok despite promising user interaction
A report from Kantar has shown that exposure from TikTok has nearly doubled this year. A Media Reactions report from media analytics company, Kantar saw the short-form video app skyrocketing... Read More
Article
• September 3, 2021
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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