How to use Facebook paid online events to promote your brand

Facebook can be a fundamental tool for your small business. In 2020, the social media platform launched a brand-new service allowing users to host virtual events online. By signing up for the scheme, businesses can host paid online events and collect registration fees from guests all on one handy platform. Continue reading to find out everything you need to know about Facebook’s paid online events.


Before you launch your own paid online event, you must ensure you are eligible for the service. To do so, your business page must comply with a series of Facebook policies. These include Facebook’s Partner Monetisation Policies, Paid Online Events Terms and Conditions, Apple’s App Store Guidelines for In-App Purchases, and Google Play’s Monetisation and Ads Policy. You must also be located in a region where paid online events are available. If you are still unsure, you can find out more by visiting Facebook’s Creator Studio.

Invite guests

The most effective way to use Facebook paid online events to promote your brand is to invite guests to your event. If you are planning an upcoming event, simply invite users currently following your business page as well as any personal friends you think may be interested. You can also encourage attendees to share the event with their personal networks in an attempt to generate interest and boost viewers.

Expand your search

As well as targeting your existing customer base, you may also benefit from continuing your search for guests elsewhere. By advertising your upcoming event with your own personal network or users interested in similar businesses, you can turn interested consumers into paying customers. Cross-promoting your brand can allow you to reach a wider customer base. You can even partner with similar businesses to expand your reach.

Reward your existing customers

Although you are focused on promoting your brand, rewarding your existing customers can have a knock-on effect on the growth of your business. If your customers are being treated to exclusive content or welcome offers when they attend your paid online event, they are more likely to recommend your brand to a friend. A small discount for new guests or returning customers may seem like a small price to pay but it can have a drastic impact on the growth of your small business going forward.

Consider adding a co-host

If you are a small business looking to grow your brand, you should consider adding a co-host to your paid online events. By partnering with another business, your brand can be exposed to a brand-new audience in a matter of seconds. Exposure is the key to promoting your brand through social media. Connecting with a similar audience can benefit customers as well as the brands involved.

When it comes to promoting your brand, social media is a great place to start. Facebook, in particular, has a wide range of tools available to help expose your business to a brand-new audience. By utilising Facebook’s paid online events, you can earn money and grow your brand today.

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