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By Affiverse
TikTok surpasses Google to become most visited website of 2021
It has been announced that the short-form video sharing platform TikTok was the most visited website on the internet in 2021, marking the first time it hasn’t been Google or... Read More
Article
• December 30, 2021
By Affiverse
TikTok adds livestream intros to boost engagement
Video-sharing and social media platform TikTok has added the ability to create livestream intros to help boost engagement for their users. This is a short description that is designed to... Read More
Article
• December 24, 2021
By Affiverse
The 4 Pillars of a Successful SEO Strategy in 2022
SEO is a big part of digital marketing and an especially big part of affiliate marketing. The point is to drive traffic to your site and keeping your SEO strategy... Read More
Article
• December 13, 2021
By Affiverse
Pinterest expands into video content with new editing features
Pinterest has finally expanded on its photo mood board format to go into video content. The photo-based platform has bought over Vochi, a video creation and editing app to expand... Read More
Article
• December 7, 2021
By Affiverse
TikTok releases tips on driving conversation in advertisements
TikTok has released a set of new tips for driving conversation in TikTok ads. They come after a report on the most viral TikToks on the site in the past... Read More
Article
• December 6, 2021
By Affiverse
Leverage these holiday shopping trends from Twitter in your affiliate program
Social media site, Twitter has recently shared a new report on the holiday shopping trends found on its platform. With the festive season now upon us, marketers are looking for... Read More
Article
• December 3, 2021
By Affiverse
Viral content TikTok trends you should be using in your affiliate marketing campaign
TikTok is the newest social media platform on the market, and yet it has cemented itself as one of the major social media platforms that everyone is on. It has... Read More
Article
• December 1, 2021
By Affiverse
TikTok relaunches its Q&A feature with more options
TikTok has relaunched its Q&A feature, which was initially launched earlier this year, with more options than ever before. A new and improved version    If you are an avid... Read More
Article
• December 1, 2021
By Affiverse
Spotify tests vertical video feature
Spotify has become the latest social media channel to capitalise on the growing popularity of short-form video content by testing a vertical video feature. It has been compared to the... Read More
Article
• November 29, 2021
By Affiverse
Facebook to ease policy on social issues within advertisements
Social media platform Facebook has walked back its strict policies on posting about social issues. As we have covered in the past, Facebook recently put forward new policies involving advertisements.... Read More
Article
• November 24, 2021
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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