SEO optimasation, affiliate marketing

The 4 Pillars of a Successful SEO Strategy in 2022

SEO is a big part of digital marketing and an especially big part of affiliate marketing. The point is to drive traffic to your site and keeping your SEO strategy tight will not only aid you by driving traffic to you but your affiliate partners, which in turn will aid you.

Therefore, it is important to keep your SEO strategy at the top of their game – and, lucky for us affiliate marketers, Red Website Design has released an infographic on the four pillars of a successful SEO strategy, for us to break down and apply to our campaigns. Read on to see how you can improve your SEO strategy. So, let’s see what Red Website Design has to say.

Technical SEO

The point of technical SEO is to ensure that any search engine can explore your site and read your content. It is about keeping your platform in as good a shape as you can.

Keeping on top of your platforms can be simplified into a checklist. Make sure any search engine can explore your site with ease. Is your index up to date and clear? Which pages should the search engine return? Is your site nicely adaptable to mobile format? Does it offer fast loading times and no glitches? Is every path to pay or information clear? Are you using search-engine-friendly tech or CMS on your site? How is your content structured? Is there a clear hierarchy?

Keep on top of these elements to make the best website experience for your customers, which in turn will boost your SEO.

On-site SEO

The on-site SEO is the element that most people associate with SEO. It covers optimisation on every post and page on the website. It is all the little details of SEO like keyword research and content optimisation.

Understanding keyword research starts with understanding the language of your target audience, as you are trying to guess what they are looking for. If you are selling, for example, tights in larger sizes, you would be smart to include synonyms like “curvy”, “plus-size”, “nylons”, “stockings”, etc.

You will have to think about URLs, page titles, meta descriptions, content optimisation, and more. Make sure they are simple but descriptive and that keywords naturally fit into all of them.

Then think of your viewers using your site. Is it fun and easy to use and navigate? Are there strong calls to action?

The final tip from Red Website Design is to check SERP features for the latest additions to improve your click-through rate.


Content is the bigger task in marketing. There is a lot more that goes into it and is usually – or the best is – a passion project. Your website is the wrapping and content is the gift. It communicates what you do, why you do it, and why anyone should use your business.

Red Website Design breaks the content down into three categories, and you should hit them all to have a strong SEO strategy, not to mention a strong marketing campaign in general.

Service content covers what you do and where you do it. What are you offering on a simply practical level? What is the product/service? How can customers get involved?

Credibility content covers why your customers should use your business. This can cover the benefits of the product, like cleaning supply adverts, or the feeling or lifestyle your product will achieve, like perfume adverts. Nowadays, it’s becoming increasingly important that a brand aligns with your political beliefs, so we are seeing a lot of brands showing their eco-friendly side or support for movements like BLM.

Off-Site Authority Building

Off-site authority building is the element that is most applicable to affiliate marketing. Backlinks to your site through content on other platforms is the best way to drive traffic to your site. Red Website Design has outlined the top four types of content that will gain you the best traffic.

Visual assets like images, infographics, charts, etc., are easy to absorb. As the saying goes, a picture says a thousand words, which means you can get your message across quickly.

List posts have taken off for the same reason. They are easy to absorb and offer the broad strokes of a subject, making for quick absorption of information. Tips, techniques, reasons, myths, and everything else can be expressed in list form.

Original research is for the viewer that wants more than the broad strokes and is always looking for the newest thing. New data from industry studies, surveys, and other original data is a good place to generate links.

And in-depth ultimate guides are for users who are looking to learn a new skill. They will seek out an A-Z on any given topic, from baking and decorating to …SEO optimisation.

For more information on affiliate marketing read our blog, or for a more personalized approach to advice, book a free call with a member of our team.

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