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iGaming

The latest trends, regulations, and opportunities in the fast-growing iGaming sector, with insights from partners.
By Simon Theakston
iGamingNuts makes its move into the UK affiliate scene
The UK iGaming affiliate market just got a little more crowded – and potentially more interesting. iGamingNuts, a relatively new player on the global affiliate stage, has officially launched operations... Read More
Article
• May 21, 2025
By Simon Theakston
SharpLink Gaming’s $4.5 million raise signals affiliate expansion plans
SharpLink Gaming has confirmed a $4.5 million public offering aimed at accelerating growth across its U.S. sports betting and global iGaming operations. While the number may not raise eyebrows in... Read More
Article
• May 21, 2025
By Simon Theakston
Why 3 Oaks Gaming’s ISO 27001 Certification Matters for Affiliates
3 Oaks Gaming has announced it has achieved ISO 27001 certification – a move that signals more than just a tick-box exercise. For affiliates in the iGaming space, this development... Read More
Article
• May 20, 2025
By Simon Theakston
iGaming Affiliates Face a New SEO Reality in 2025
Search engine optimisation has always been a high-stakes game in iGaming. But in 2025, it’s no longer about stuffing keywords or collecting backlinks. Affiliates looking to build sustainable traffic need... Read More
Article
• May 20, 2025
By Emma Roberts
Riddick’s Partners in Yerevan — See You at MAC!
Riddick’s Partners is heading to MAC Yerevan 2025 with the largest and most experienced team in its history. On May 20 and 21, more than 20 specialists will represent the company at booth E8, including... Read More
Affiverse Partner
Article
• May 19, 2025
By Emma Roberts
Alpha Affiliates Moves In as Yerevan Sets the Tone for What’s Next in CIS Traffic
The affiliate program joins the CIS region’s most focused traffic event to share hard-earned insights and challenge outdated performance playbooks. Yerevan, Armenia — May 20, 2025 Alpha Affiliates will be... Read More
Affiverse Partner
Article
• May 19, 2025
By Simon Theakston
Parasite SEO Is Thriving in iGaming — and It’s Costing Affiliates
If you’ve noticed your iGaming affiliate site slipping in the rankings despite great content, decent backlinks, and all the usual SEO hygiene, you’re not alone. A growing number of affiliates... Read More
Article
• May 19, 2025
By Emma Roberts
Cracking Mexico’s iGaming Code: Affiliate Traffic Strategies
Part 2: Traffic Sources & Creative Execution For affiliates navigating Mexico’s promising iGaming market, selecting the right channels and crafting culturally-resonant creative is the difference between marginal results and sustainable... Read More
Affiverse Partner
Article
• May 15, 2025
By Emma Roberts
Alpha Affiliates: HR Strategy with a Human Touch
The iGaming race is on. Those who build their people-first brand, now — win.That’s why Alpha Affiliates puts HR at the core — not as support, but as strategy. In... Read More
Affiverse Partner
Article
• May 14, 2025
By Simon Theakston
iGaming Affiliate Marketing Adapts to New Regulations and Technologies
The iGaming affiliate marketing sector has always been quick to evolve — but in 2025, the pace of change is accelerating. New regulations, updated ad standards, and advances in marketing... Read More
Article
• May 14, 2025
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Black Friday affiliate strategy graphic showing an eight-week planning path for 2026.
Article
Black Friday Affiliate Marketing: An 8-Week Strategy for 2026
A successful Black Friday affiliate marketing strategy begins before promotional traffic arrives. Brands need time to agree on the offer, recruit partners, confirm commercial terms, prepare creative, and test every...
PewDiePie beside the Ajax logo on a pale geometric background.
Article
PewDiePie Introduces Ajax, a Local AI Model Built for Everyday Tasks
PewDiePie has announced Ajax, a local AI model trained for his Odysseus workspace, with release scheduled for October 3, 2026, at 08:25 JST. The project focuses on everyday tasks such...
Affiverse webinar on AI for affiliate managers with Lee-Ann Johnstone and Michael Cole.
Webinar
The AI-Powered Affiliate Manager: 5 AI Workflows That Drive Growth
AI for affiliate managers can speed up reporting, flag revenue risks, and help prioritize partner growth. In this Affiverse webinar, Lee-Ann Johnstone and Michael Cole, CMO at Everflow, explored how...
TikTok Shop shopping bag and gifts beside a November 11–30, 2026 campaign date card.
Article
TikTok Shop Confirms November 11 Start for US Black Friday Campaign
TikTok Shop has confirmed that its US Black Friday and Cyber Monday campaign will run from November 11 to November 30, 2026. The schedule gives brands and affiliate creators a...
Affiliate Marketing Podcast Season 26 highlights banner featuring host Lee-Ann Johnstone.
Article
The Affiliate Marketing Podcast: Key Takeaways and Season 26 Highlights
Season 26 of the Affiliate Marketing Podcast explored how affiliate teams are putting AI to work, finding new traffic opportunities, and managing the risks that come with growth. Across nine...
Meta Creator Marketing Hub displayed on a desktop computer with creator discovery and partnership ad tools.
Article
Meta Unifies Creator Discovery and Partnership Ads in New Marketing Hub
Meta has officially launched its Creator Marketing Hub, bringing creator discovery, content evaluation, permissions, communication and partnership-ad creation into one workflow. The company first previewed the hub in June and...
Paf and Meta logos above gambling ad cards and a license review panel with a Swiss flag.
Article
Paf and Meta Plan License Checks for Gambling Ads and Affiliates
Paf says it has agreed a Swiss pilot with Meta to help identify unlicensed gambling businesses, using license documents and website URLs covering operators and affiliates. The initiative, announced on...
Amazon India’s Influencer Program doubles to 200,000 creators, illustrated with a map and 2× symbol.
Article
Amazon’s India Influencer Program Doubles to 200,000 Creators
Amazon says its Influencer Program in India has reached 200,000 creators, doubling year over year. Its latest update also details how eligible creators can earn through YouTube and Pinterest product...
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