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iGaming

The latest trends, regulations, and opportunities in the fast-growing iGaming sector, with insights from partners.
By Simon Theakston
Parasite SEO Is Thriving in iGaming — and It’s Costing Affiliates
If you’ve noticed your iGaming affiliate site slipping in the rankings despite great content, decent backlinks, and all the usual SEO hygiene, you’re not alone. A growing number of affiliates... Read More
Article
• May 19, 2025
By Emma Roberts
Cracking Mexico’s iGaming Code: Affiliate Traffic Strategies
Part 2: Traffic Sources & Creative Execution For affiliates navigating Mexico's promising iGaming market, selecting the right channels and crafting culturally-resonant creative is the difference between marginal results and sustainable... Read More
Affiverse Partner
Article
• May 15, 2025
By Emma Roberts
Alpha Affiliates: HR Strategy with a Human Touch
The iGaming race is on. Those who build their people-first brand, now — win.That’s why Alpha Affiliates puts HR at the core — not as support, but as strategy. In... Read More
Affiverse Partner
Article
• May 14, 2025
By Simon Theakston
iGaming Affiliate Marketing Adapts to New Regulations and Technologies
The iGaming affiliate marketing sector has always been quick to evolve — but in 2025, the pace of change is accelerating. New regulations, updated ad standards, and advances in marketing... Read More
Article
• May 14, 2025
By Emma Roberts
Gambling & Betting in Mexico: GEO Review for iGaming Affiliates 
Part 1 : Understanding the Market and Audience Mexico has quickly emerged as one of the most promising GEOs for iGaming affiliates and for good reason. With a large, mobile-first... Read More
Affiverse Partner
Article
• May 13, 2025
By Emma Roberts
Alpha Affiliates and RevenueLab Launch “Cash Mode” Promo with up to €100,000 in Bonuses
 Alpha Affiliates, a leading global affiliate program, has teamed up with RevenueLab to launch a high-impact new promotion: Cash Mode. From May 1 to June 30, affiliates who drive traffic... Read More
Affiverse Partner
Article
• May 12, 2025
By Simon Theakston
Xtremepush and RPM Join Forces
Xtremepush, a leader in cross-channel marketing automation, has teamed up with RPM Advertising to enhance customer engagement in the iGaming and sportsbook sectors. While this might sound like a classic... Read More
Article
• May 12, 2025
By Simon Theakston
Raketech Revenue Drops 48% in Q1
Raketech, one of the biggest names in the iGaming affiliate world, has just posted a worrying set of results. In the first quarter of 2025, the company saw its revenue... Read More
Article
• May 12, 2025
By Simon Theakston
Gentoo Media Backs Smarter Affiliate Marketing
As the iGaming industry continues to mature, so too does its approach to affiliate marketing. One company embracing that change head-on is Gentoo Media, with its co-founder Floriana Fanelli making... Read More
Article
• May 8, 2025
By Simon Theakston
XLMedia Shifts Gears: Adapting Affiliate Strategy in an Unpredictable iGaming Market
XLMedia, one of the most recognisable names in the affiliate world, is making changes — and the rest of the industry should take note. Faced with shifting market dynamics, tightening... Read More
Article
• May 8, 2025
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