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iGaming

The latest trends, regulations, and opportunities in the fast-growing iGaming sector, with insights from partners.
By Emma Roberts
Gambling & Betting in Mexico: GEO Review for iGaming Affiliates 
Part 1 : Understanding the Market and Audience Mexico has quickly emerged as one of the most promising GEOs for iGaming affiliates and for good reason. With a large, mobile-first... Read More
Affiverse Partner
Article
• May 13, 2025
By Emma Roberts
Alpha Affiliates and RevenueLab Launch “Cash Mode” Promo with up to €100,000 in Bonuses
 Alpha Affiliates, a leading global affiliate program, has teamed up with RevenueLab to launch a high-impact new promotion: Cash Mode. From May 1 to June 30, affiliates who drive traffic... Read More
Affiverse Partner
Article
• May 12, 2025
By Simon Theakston
Xtremepush and RPM Join Forces
Xtremepush, a leader in cross-channel marketing automation, has teamed up with RPM Advertising to enhance customer engagement in the iGaming and sportsbook sectors. While this might sound like a classic... Read More
Article
• May 12, 2025
By Simon Theakston
Raketech Revenue Drops 48% in Q1
Raketech, one of the biggest names in the iGaming affiliate world, has just posted a worrying set of results. In the first quarter of 2025, the company saw its revenue... Read More
Article
• May 12, 2025
By Simon Theakston
Gentoo Media Backs Smarter Affiliate Marketing
As the iGaming industry continues to mature, so too does its approach to affiliate marketing. One company embracing that change head-on is Gentoo Media, with its co-founder Floriana Fanelli making... Read More
Article
• May 8, 2025
By Simon Theakston
XLMedia Shifts Gears: Adapting Affiliate Strategy in an Unpredictable iGaming Market
XLMedia, one of the most recognisable names in the affiliate world, is making changes — and the rest of the industry should take note. Faced with shifting market dynamics, tightening... Read More
Article
• May 8, 2025
By Simon Theakston
Ontario Hits CA$3.2 Billion in Online Gambling Revenue
Ontario’s regulated online gambling market just hit a huge milestone — CA$3.2 billion in total gaming revenue for the 2024–25 financial year. That’s a 32% increase from the year before,... Read More
Article
• May 7, 2025
By Simon Theakston
Kenya Bans Gambling Ads
Kenya’s decision to suspend all gambling advertisements marks a major shift in the country’s gaming landscape—and a significant challenge for affiliate marketers and operators alike. The announcement, made by Kenya’s... Read More
Article
• May 6, 2025
By Simon Theakston
Why Are Gambling Companies Leaving Norway?
If you’ve been keeping an eye on the online gambling world, you might’ve noticed something interesting happening in Norway: international gambling operators are packing their bags and leaving the market.... Read More
Affiverse Partner
Article
• May 1, 2025
By Simon Theakston
iGaming Affiliate Marketing in 2025: 8 Shifts Every Marketer Should be Watching
Affiliate marketing has always been the engine room of iGaming – quietly driving traffic, fuelling player acquisition, and delivering results on a pay-for-performance basis. But in 2025, it’s not business... Read More
Article
• May 1, 2025
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Black Friday affiliate strategy graphic showing an eight-week planning path for 2026.
Article
Black Friday Affiliate Marketing: An 8-Week Strategy for 2026
A successful Black Friday affiliate marketing strategy begins before promotional traffic arrives. Brands need time to agree on the offer, recruit partners, confirm commercial terms, prepare creative, and test every...
PewDiePie beside the Ajax logo on a pale geometric background.
Article
PewDiePie Introduces Ajax, a Local AI Model Built for Everyday Tasks
PewDiePie has announced Ajax, a local AI model trained for his Odysseus workspace, with release scheduled for October 3, 2026, at 08:25 JST. The project focuses on everyday tasks such...
Affiverse webinar on AI for affiliate managers with Lee-Ann Johnstone and Michael Cole.
Webinar
The AI-Powered Affiliate Manager: 5 AI Workflows That Drive Growth
AI for affiliate managers can speed up reporting, flag revenue risks, and help prioritize partner growth. In this Affiverse webinar, Lee-Ann Johnstone and Michael Cole, CMO at Everflow, explored how...
TikTok Shop shopping bag and gifts beside a November 11–30, 2026 campaign date card.
Article
TikTok Shop Confirms November 11 Start for US Black Friday Campaign
TikTok Shop has confirmed that its US Black Friday and Cyber Monday campaign will run from November 11 to November 30, 2026. The schedule gives brands and affiliate creators a...
Affiliate Marketing Podcast Season 26 highlights banner featuring host Lee-Ann Johnstone.
Article
The Affiliate Marketing Podcast: Key Takeaways and Season 26 Highlights
Season 26 of the Affiliate Marketing Podcast explored how affiliate teams are putting AI to work, finding new traffic opportunities, and managing the risks that come with growth. Across nine...
Meta Creator Marketing Hub displayed on a desktop computer with creator discovery and partnership ad tools.
Article
Meta Unifies Creator Discovery and Partnership Ads in New Marketing Hub
Meta has officially launched its Creator Marketing Hub, bringing creator discovery, content evaluation, permissions, communication and partnership-ad creation into one workflow. The company first previewed the hub in June and...
Paf and Meta logos above gambling ad cards and a license review panel with a Swiss flag.
Article
Paf and Meta Plan License Checks for Gambling Ads and Affiliates
Paf says it has agreed a Swiss pilot with Meta to help identify unlicensed gambling businesses, using license documents and website URLs covering operators and affiliates. The initiative, announced on...
Amazon India’s Influencer Program doubles to 200,000 creators, illustrated with a map and 2× symbol.
Article
Amazon’s India Influencer Program Doubles to 200,000 Creators
Amazon says its Influencer Program in India has reached 200,000 creators, doubling year over year. Its latest update also details how eligible creators can earn through YouTube and Pinterest product...
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