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iGaming

The latest trends, regulations, and opportunities in the fast-growing iGaming sector, with insights from partners.
By Simon Theakston
Evoplay Offers a Fresh Look at Affiliate Marketing in 2025
Evoplay, the innovative game development studio known for its immersive slots and interactive design, has turned its attention to affiliate marketing — and what it’s saying is worth listening to.... Read More
Article
• May 1, 2025
By Simon Theakston
PIN-UP Global Addresses Five iGaming Challenges With a Unified Strategy
As the iGaming industry expands into new markets and faces increasing regulatory pressure, some operators are rethinking how they build — and maintain — sustainable growth. PIN-UP Global, a major... Read More
Article
• April 30, 2025
By Simon Theakston
GiG Strengthens Growth Strategy With New Hires Across Partnerships and Sportsbook
Gaming Innovation Group (GiG) has announced the appointment of two senior industry professionals to lead its expansion efforts across affiliate partnerships and sportsbook services — a move that signals a... Read More
Article
• April 30, 2025
By Simon Theakston
Bojoko Surpasses €100 Million in Deposits
Bojoko, the player-focused online casino affiliate site, has just passed a major milestone: €100 million in lifetime deposits generated for its operator partners. For a business that began as a... Read More
Article
• April 29, 2025
By Simon Theakston
Game Lounge Launches Trust and Data Index To Reshape iGaming Affiliate Transparency
Game Lounge has launched what it claims is the iGaming industry’s first ever Trust and Data Index for affiliate platforms – a move that could push the sector towards more... Read More
Article
• April 29, 2025
By Emma Roberts
Unlocking India: PIN-UP Partners’ Market Mastery Guide
India has long been one of the most prominent and profitable GEOs in both gambling and betting verticals. It’s a vast country with one of the fastest-growing economies in the... Read More
Affiverse Partner
Article
• April 23, 2025
By Affiverse
How Big Affiliate Programs Keep Growing!
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how... Listen Now
Affiverse Partner
Podcast
• April 17, 2025
By Emma Roberts
Beyond the Basics: Converting IPL Traffic into High-Value Affiliate Revenue
In this second instalment of our exclusive series with PIN-UP Partners, we explore advanced strategies for maximising ROI during cricket’s most lucrative season. The opening matches of IPL 2025 have... Read More
Affiverse Partner
Article
• April 16, 2025
By Emma Roberts
Makeberry Affiliates Becomes the Direct Advertiser for WinSpirit and RocketPlay Casino
Makeberry is a performance-driven agency with deep expertise in media buying, analytics, and affiliate marketing. Our team specialises in building smart, data-driven solutions that help businesses grow, scale, and optimise... Read More
Affiverse Partner
Article
• April 15, 2025
By Emma Roberts
EveryMatrix Expands North American Footprint with Caesars Entertainment Partnership
In a significant development for the iGaming landscape, EveryMatrix has successfully deployed its online casino games content across five regulated jurisdictions in partnership with gaming giant Caesars Entertainment. This strategic... Read More
Affiverse Partner
Article
• April 14, 2025
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Black Friday affiliate strategy graphic showing an eight-week planning path for 2026.
Article
Black Friday Affiliate Marketing: An 8-Week Strategy for 2026
A successful Black Friday affiliate marketing strategy begins before promotional traffic arrives. Brands need time to agree on the offer, recruit partners, confirm commercial terms, prepare creative, and test every...
PewDiePie beside the Ajax logo on a pale geometric background.
Article
PewDiePie Introduces Ajax, a Local AI Model Built for Everyday Tasks
PewDiePie has announced Ajax, a local AI model trained for his Odysseus workspace, with release scheduled for October 3, 2026, at 08:25 JST. The project focuses on everyday tasks such...
Affiverse webinar on AI for affiliate managers with Lee-Ann Johnstone and Michael Cole.
Webinar
The AI-Powered Affiliate Manager: 5 AI Workflows That Drive Growth
AI for affiliate managers can speed up reporting, flag revenue risks, and help prioritize partner growth. In this Affiverse webinar, Lee-Ann Johnstone and Michael Cole, CMO at Everflow, explored how...
TikTok Shop shopping bag and gifts beside a November 11–30, 2026 campaign date card.
Article
TikTok Shop Confirms November 11 Start for US Black Friday Campaign
TikTok Shop has confirmed that its US Black Friday and Cyber Monday campaign will run from November 11 to November 30, 2026. The schedule gives brands and affiliate creators a...
Affiliate Marketing Podcast Season 26 highlights banner featuring host Lee-Ann Johnstone.
Article
The Affiliate Marketing Podcast: Key Takeaways and Season 26 Highlights
Season 26 of the Affiliate Marketing Podcast explored how affiliate teams are putting AI to work, finding new traffic opportunities, and managing the risks that come with growth. Across nine...
Meta Creator Marketing Hub displayed on a desktop computer with creator discovery and partnership ad tools.
Article
Meta Unifies Creator Discovery and Partnership Ads in New Marketing Hub
Meta has officially launched its Creator Marketing Hub, bringing creator discovery, content evaluation, permissions, communication and partnership-ad creation into one workflow. The company first previewed the hub in June and...
Paf and Meta logos above gambling ad cards and a license review panel with a Swiss flag.
Article
Paf and Meta Plan License Checks for Gambling Ads and Affiliates
Paf says it has agreed a Swiss pilot with Meta to help identify unlicensed gambling businesses, using license documents and website URLs covering operators and affiliates. The initiative, announced on...
Amazon India’s Influencer Program doubles to 200,000 creators, illustrated with a map and 2× symbol.
Article
Amazon’s India Influencer Program Doubles to 200,000 Creators
Amazon says its Influencer Program in India has reached 200,000 creators, doubling year over year. Its latest update also details how eligible creators can earn through YouTube and Pinterest product...
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