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iGaming

The latest trends, regulations, and opportunities in the fast-growing iGaming sector, with insights from partners.
By Simon Theakston
How to Buy the Right Traffic for iGaming Affiliate Campaigns in 2025
For years, iGaming affiliates were taught one thing: own your traffic. Build an SEO strategy, grow an email list, maybe even dabble in social. But in 2025, paid acquisition is... Read More
Article
• May 27, 2025
By Simon Theakston
iGaming Affiliate Success in 2025: What’s Working — and What’s Not
The iGaming affiliate world has always been fast-moving. But in 2025, it’s more like a sprint through an obstacle course. Between shifting regulations, Google algorithm chaos, AI content debates, and... Read More
Article
• May 23, 2025
By Simon Theakston
Evoplay Takes a Fresh Look at Affiliate Marketing in 2025
Evoplay, one of iGaming’s more innovation-led game developers, has taken a step beyond game launches this month to share their perspective on affiliate marketing in 2025. And while they’re not... Read More
Article
• May 23, 2025
By Simon Theakston
PopOK Gaming Joins Forces with inplaySoft to Broaden iGaming Reach
PopOK Gaming has announced a strategic content distribution partnership with inplaySoft, a move set to increase the visibility of its game portfolio across international markets. While the deal may not... Read More
Article
• May 22, 2025
By Simon Theakston
iGamingNuts makes its move into the UK affiliate scene
The UK iGaming affiliate market just got a little more crowded – and potentially more interesting. iGamingNuts, a relatively new player on the global affiliate stage, has officially launched operations... Read More
Article
• May 21, 2025
By Simon Theakston
SharpLink Gaming’s $4.5 million raise signals affiliate expansion plans
SharpLink Gaming has confirmed a $4.5 million public offering aimed at accelerating growth across its U.S. sports betting and global iGaming operations. While the number may not raise eyebrows in... Read More
Article
• May 21, 2025
By Simon Theakston
Why 3 Oaks Gaming’s ISO 27001 Certification Matters for Affiliates
3 Oaks Gaming has announced it has achieved ISO 27001 certification – a move that signals more than just a tick-box exercise. For affiliates in the iGaming space, this development... Read More
Article
• May 20, 2025
By Simon Theakston
iGaming Affiliates Face a New SEO Reality in 2025
Search engine optimisation has always been a high-stakes game in iGaming. But in 2025, it’s no longer about stuffing keywords or collecting backlinks. Affiliates looking to build sustainable traffic need... Read More
Article
• May 20, 2025
By Emma Roberts
Riddick’s Partners in Yerevan — See You at MAC!
Riddick’s Partners is heading to MAC Yerevan 2025 with the largest and most experienced team in its history. On May 20 and 21, more than 20 specialists will represent the company at booth E8, including... Read More
Affiverse Partner
Article
• May 19, 2025
By Emma Roberts
Alpha Affiliates Moves In as Yerevan Sets the Tone for What’s Next in CIS Traffic
The affiliate program joins the CIS region’s most focused traffic event to share hard-earned insights and challenge outdated performance playbooks. Yerevan, Armenia — May 20, 2025 Alpha Affiliates will be... Read More
Affiverse Partner
Article
• May 19, 2025
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LinkedIn Creator Marketplace Adds a New Layer to B2B Creator Discovery
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Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned...
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