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Featured Story

Spotlighting key figures, major developments, and the biggest stories shaping the industry, featuring contributions from partners.
By Affiverse
Everflow Reports $4.3 Billion in Partner Revenue as Platform Crosses $30M ARR Milestone
Everflow has announced their annual recurring revenue has just exceeded $30 million as the platform processed $4.3 billion in partner-tracked revenue throughout 2025, representing a 19% increase compared to the... Read More
Article
• December 12, 2025
By Affiverse
Acast’s YouTube Integration Signals New Era for Podcasters and Performance Marketing
Acast announced last week, their industry-first YouTube program for UK podcasters this week, the press release talked about “enhanced monetization” and “omnichannel extension.” Standard industry jargon. Buried in that announcement... Read More
Article
• December 10, 2025
By Affiverse
AI-Driven Shopping Surge: Why Affiliate Programs Need to Prepare for 30 Percent Growth by 2027
Bold predictions of structural shifts in digital commerce as AI search, social platforms and creator channels converge to expand consumer spending beyond historical patterns –  have been released recently by... Read More
Article
• December 9, 2025
By Affiverse
X Closes EU Commissions Ad Account: Wake Up Call For Affiliates on Platform Dependencies
X terminated the European Commission’s advertising account within hours of receiving a €120 million data protection fine, and the timing wasn’t purely coincidental. According to various news reports, the Commission lost... Read More
Article
• December 8, 2025
By Affiverse
Sweden for Affiliates: Compliance, Opportunities, and the €2.5 Billion Online Market
Sweden has long been one of Europe’s most active online gambling markets, both in terms of player engagement and regulatory scrutiny. For international affiliates targeting Swedish players, understanding the evolving... Read More
Affiverse Partner
Article
• December 3, 2025
By Affiverse
UK Budget 2025: Financial Implications for Affiliate Marketers and Publishers
Chancellor Rachel Reeves delivered her second budget on Wednesday last week, introducing tax measures worth £26.1 billion by 2030 that will reshape the financial landscape for self-employed affiliates and SME... Read More
Article
• December 2, 2025
By Affiverse
PayPal Wins Honey Dismissal After Court Questions Affiliate Contract Foundations
A federal judge has recently dismissed creator claims against PayPal’s Honey browser extension, ruling that plaintiffs failed to prove concrete injury traceable to the company. The decision exposes fundamental vulnerabilities... Read More
Article
• November 26, 2025
By Affiverse
FMTC Acquires Affiliate Recruitment Platform Affistash
Yesterday FMTC announced the completion of their acquisition Affistash, an AI-powered affiliate recruitment platform, strengthening its position in affiliate marketing workflow automation. The deal brings together FMTC’s established content distribution... Read More
Article
• November 26, 2025
By Affiverse
Adobe’s $1.9 Billion Semrush Acquisition: What It Means for Affiliate Marketing’s Data Future
Adobe’s announcement today – of their acquisition of Semrush for $1.9 billion signals a fundamental shift in how enterprise platforms approach brand visibility, and affiliate marketers need to understand the... Read More
Article
• November 19, 2025
By Rose Govender
The Anatomy of a 53% Sales Lift: What Actually Happens When You Audit a Stagnant Affiliate Program
The affiliate industry loves success metrics. Less discussed is the forensic work required to generate them. When an independent e-commerce brand approached Affiverse Agency eighteen months into their affiliate program’s... Read More
Article
• October 15, 2025
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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