Affiliates “have a much more important role to play in the US market” according to Gambling.com Group Chief Executive Charles Gillespie. The comment was made as the group acquired Bookies.com
Trustly’s In Banner Pay N Play feature is “all about making it more convenient for players to register and pay online”, according to Vasilije Lekovic, Head of Gaming Accounts at
Racing Post B2B, the business wing of the influential horse racing authority, has launched a South African racing content package, adding to its growing international stable that already includes Hong
Nigeria-based sportsbook and casino brand Surebet247 has relaunched its affiliate program with Income Access, Paysafe Group’s marketing technology and services provider. Powered by Income Access’ affiliate software platform, the Surebet247
New financial analysis from gambling industry specialist Regulus Partners has found that the amount gambling operators spent on affiliate marketing only rose by 2% between 2014 and 2017. This made
Influencer marketing is a global phenomenon that has taken the digital world by storm. In 2017, Instagram influencers alone were worth an estimated $1.07 billion, while this figure is projected
Jess Roche, Chief Marketing Officer of sports betting tips app OLBG, shares her experience of maximising ASO for organic installs. First of all, what is the App Store Optimisation (ASO) opportunity for
Bethard Group’s Fastbet is now operating as a ‘Pay n play’ fast track brand after a relaunch, with the firm’s CEO Erik Skarp emphasising the benefits of “a strong development
The Advertising Standards Authority (ASA) has reprimanded racing tipster Philip Murray after four complaints over his direct mail adverts were upheld. The ads in question, which first appeared in June
Affiverse has struck a new client deal with Vbet to become the bookmaker’s affiliate management agency. Through the role, AI will be responsible for the BetConstruct subsidiary’s global affiliate strategy and
The International Association of Gaming Advisors (IAGA) has thrown its backing behind Betting on Sports America (BOSA), as the SBC-organised event bids to become the most relevant and reputable conference
Helio Gaming, a lottery supplier offering multiple API functionality with which to integrate existing gaming platforms, affiliate management and other marketing automation tools, has teamed up with Microsoft to utilise
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