payment options, small business, meta, facebook, instagram

Meta offers new in-stream payment options for SMBs

Meta finally upgrades their Facebook Marketplace with in-stream payment options, but people looking to sell a treadmill aren’t the only ones to win in this latest upgrade from Meta.

Facebook and Instagram secures their place as online stores with in-stream payment options that will allow users to make purchases, donations to influencers, and small businesses to thrive. Users can use Meta Pay, formally Facebook Pay, to complete their purchases straight from their chat. So, that means on a basic level, you can be in conversation with someone on Messenger and say “Oh here’s my half of the petrol money from today”.

As explained by Meta:

“Each week, one billion people message a business across our family of apps — whether it’s chatting with brands, browsing products, asking for support, or interacting with stories. We want to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread. That’s why today we’re introducing a new way to make a purchase on Instagram — right where you chat.”

“For example, if you’re interested in a backpack, all you have to do is send a message to the business about the one you love. From there, you can chat about customizations – like adding your initials – and then place your order right in the chat. In that same chat thread, you’ll also be able to track your order and ask the business any follow-up questions.”

This is bound to be very useful to small businesses that are operating from Facebook and Instagram, which is more common than you might think.

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